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It's time for our monthly roundup of Asia Pacific (APAC) digital marketing stats.
The month of May brings us stats on WeChat, Indian railway station WiFi, social commerce, pre-roll ad growth, budgeting for customer experience, and FMCG brands.
Get stuck in or see our Internet Statistics Compedium for even more.
If you're not fluent in WeChat, here are 10 things to get you started.
From advertising to ecommerce, the Communist Party to the internet of things.
Recently, nearly 100 senior brand marketers met in Singapore for a full-day of roundtable discussions of the issues that we are all facing in digital.
As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any individual. But at the end of the event, the hosts of each table helpfully provided a summary of the day's discussions.
Here is an overview of the topics covered by the Online Advertising and Ecommerce & Onsite Conversion Rate Optimisation tables, along with notes of what brand marketers thought.
With over 1.4bn internet users and booming economies, Asia-Pacific presents an exciting challenge for ecommerce brands.
To take advantage of this opportunity, many brands are adopting high-end CRM solutions that provide structure and efficiencies to improve marketing automation.
Asia is a fascinatingly diverse continent when it comes to digital trends.
Along with a wealth of data from all corners of the online world, the latest update to our Internet Statistics Compendium has seen some great mobile data from three key markets in the region: Hong Kong, India and Taiwan.
I thought I’d share some quick Asian mobile growth numbers here. But for more information, our ISC collects freely available stats from a comprehensive range of secondary sources, as well as choice cuts from Econsultancy’s own reports and guides.
Do you ever wonder which social network is best for B2B marketing?
Me too, so I did some audience research and found some surprising results.
Here's how you can do it too.
The Chinese market is massive and whilst American and European brands are actively pursuing it, Chinese companies are also actively courting this interest.
In this post, I’ll give some examples of brands that have moved into China, selling directly online. I’ll also detail moves from Chinese companies such as Alibaba, which is encouraging US retailers to sell into the country, as well as Chinese brands partnering with US brands with both parties benefitting.
To start with some context, Ernst & Young estimate that by 2030, China’s ‘middle’ will number 1bn and represent two thirds of the world’s middle.
And despite this burgeoning demand in China, home-grown brands are lacking. As China’s twelfth five-year plan comes to end (one of its tenets is aimed at encouraging national brands, not just designers), there are an increasing number of international partner brands in China, and some Western businesses have been bought, too.
For the second year running, Econsultancy has published a freely available trends briefing about digital trends in South-East Asia, based on the Digital Cream Singapore event for senior client-side digital marketers held in November last year.
Digital Cream Singapore 2013 brought together more than 120 B2B and B2C in-house marketers from around the Association of South-East Asian Nations (ASEAN) region and beyond to discuss best practice and common challenges in digital marketing, and learn from each other.
Delegates discussed a wide range of topics, ranging from managing and making sense of audience and customer data, increasing personalisation and loyalty, to using video marketing and cross-channel marketing.
At Hotels.com, email plays a key role in our marketing mix. We have localised websites around the world and run email programmes in 85 countries in 35 different languages utilising newsletters as well as triggered and transactional initiatives.
Many of these markets can be classed as mature but, for emerging markets, one of the first questions to address is when to introduce email into the frame?
What criteria should be used to judge the optimum moment to begin and how should the programme develop?
Digital marketing is growing fast in the Phillippines and the situation reminds me of the 1997-2002 period in the UK when anything seemed possible.
I had the honour to be invited to speak at the first ever Geeks on a Beach (GOAB) held on Boracay Island, September 26-27, 2013.
My presentation included key findings from, and my personal insights into, The State of Digital in Asia 2013 on behalf of Econsultancy Asia.
The numbers are compelling: 7bn messages sent between 230m users of its messaging app, 200m downloads of its games, 10m Indian users in three months as well as tens of millions in Spain, South America, Indonesia and beyond.
LINE is a large content hub, and once you’ve downloaded the messaging app, you’re hooked into a network that gives away a lot of fun stuff for free, and ties everything together with a very strong brand.
So what is LINE doing that’s significant, and how will it begin to affect other brands on mobile?
Two-thirds of Asian businesses (66%) plan to increase their digital marketing budgets over the next 12 months, according to new research from Econsultancy and Campaign Asia-Pacific.
In comparison, just 19% of companies plan to increase their offline budgets in the same time period.
Furthermore, companies surveyed as part of the State of Digital Marketing in Asia 2013 Report are spending an average of 29% of their total marketing budgets on digital, a slight increase from 26% in the 2012 survey.
However, agency respondents included in the report paint a different picture, estimating that their clients spend just less than a quarter (23%) of their total budget on digital.