Posts tagged with Asia Pacific

Digital in Asia Pacific APAC

Digital in Asia Pacific: Four things you need to know

With internet users in Asia Pacific (APAC) now making up 50% of the world's total online population, the region presents an exciting opportunity for digital marketers.

APAC is also the fastest growing digital economy in the world, with the number of internet users increasing by 27% between March 2015 and September 2016 — but for westerners it can prove a tough nut to crack.

It’s important to understand some crucial facts in order to realise the huge business potential.

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Marketing automation: challenges and barriers for APAC marketers

Marketing automation is of growing interest to APAC marketers, but what hurdles do they face and how can they overcome them?

A fifth (21%) of APAC-based marketers reported earlier this year that they planned to increase their investment in marketing automation technology over the next 12 months.

To address this growing area of focus for the region’s marketers, Econsultancy teamed up with emarsys to produce the Marketing Automation in Asia Pacific Best Practice Guide.

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