Posts tagged with Aso

Seven reasons why retailers should have an app (and six why they shouldn’t)

An experiment in trying to combat my own deep-seated prejudices.

If you saw me in the street and said “hey Christopher Ratcliff, noted ecommerce and digital marketing expert, I run a successful retail website and was thinking of building a mobile app. Is this a good idea or a bad idea?” I would reply with the following…

“Well this fake moustache and cowboy hat disguise is clearly not working, but your flattery has touched me greatly and as soon as you’ve let go of my arm I shall answer your question right away.”

7 comments
Monument Valley

App store optimisation (ASO) for Google Play and Apple App Store

With more than 1.3m apps available in Google Play and 1.2m apps available in the Apple App Store, how can you increase the chance of yours being discovered by searchers?

3 comments