When Vine appeared in the App Store last month opinion was somewhat divided – some thought it was a great new tool for communicating with consumers, while some thought Twitter had just reinvented the Gif.
Even so, it was no surprise that brands were quick to start experimenting with the new app to see how consumers would react.
We’ve already looked at seven Premier League clubs that are using Vine to gives fans a look behind the scenes, and here are six retailers that have jumped onboard with Twitter’s new platform.
The images below are Gifs so may take a second to load, but you can click on them to link to the original Vine...
ASOS is streets ahead of the competition in many aspects of ecommerce, so it’s no surprise that it was quick to see the potential in social media marketing.
It has won numerous awards for its social strategy and clocked up millions of fans and followers in the process.
I’ve previously looked at how Walmart and Tesco use the major social networks, so thought it would be useful to shift the focus onto one of the world’s most innovative social brands.
So here is a quick look at how ASOS uses Facebook, Twitter, Pinterest and Google+...
You need only take a look at Amazon’s homepage to understand the importance of product recommendations to ecommerce.
One report suggests that 70% of Amazon.com is devoted to recommendations, so it’s obvious that they play a vital role in exposing customers to new products and increasing sales.
In fact, according to an infographic from Monetate recommendations can increase revenue by up to 300%, improve conversions by 150% and help boost the average order value by 50%.
Obviously these figures will vary wildly depending on initial benchmarks and how extensively recommendations are used across the site, but the evidence is still too compelling to be ignored.
Twitter is a fantastic way for brands to communicate with their customers, though all too often they overlook the social element of social media.
We’ve all seen companies that just use Twitter and Facebook to churn out marketing messages, but generally they are short lived experiments that fail to deliver any real value to the business.
But rather than dwell on the failures, I thought it would be interesting to investigate the social strategies of some of the most successful retailers on Twitter.
According to eDigitalResearch, Topshop, ASOS, Net-A-Porter, Harrods and Selfridges have the highest number of followers among UK retailers, so here’s a look at what makes them so damn popular.
And for more information on this topic, checkout our Twitter for Business Best Practice Guide and this infographic that shows how @Econsultancy managed to attract 100,000 followers.
Live chat is still a relatively new customer service channel, though it’s proving to be an increasingly popular method of communicating with brands.
Stats from BoldChat show that more than 65% of US online shoppers have used live chat, up from 50.4% in 2009.
The figure is slightly lower in the UK but still growing at 53%, up from 41% in 2011.
The same research shows that 31% of respondents would be more likely to purchase after a live chat, however this stat should be treated with a decent amount of scepticism, as it’s difficult for people to accurately predict their future purchase behaviour.
Basket abandonment is unavoidable for e-commerce sites, as no business will ever achieve a 100% conversion rate.
As these stats show, the most common causes are high shipping costs and forced registration, but often customers are simply just browsing for ideas.
However by understanding what causes customers to dropout before completing a purchase and making a few adjustment to the site design, businesses can reduce the impact of basket abandonment.
So here’s a run through of several different studies into what causes people to bail on purchases, as well as tips on how to improve conversion rates...
Tesco’s magazine has overtaken The Sun as the most read print title in the UK, proving that retail brands can become publishers in their own right.
The bi-monthly publication has grown its readership to 7.2m, according to the NRS. By contrast The Sun has a readership of 7.1m.
The retailer’s investment in content is a smart move, and it isn’t alone. Asda’s magazine has 6m readers. The M&S magazine has 3.7m readers. Sainsbury’s has 3.4m readers.
By contrast, the biggest newsstand print magazine is What’s On TV, with 2.2m readers.
This tells us what we already know: original, quality content is king. I’m sure you’ve heard that a million times, but try to avoid growing tired of it.
Much of what we write about on the Econsultancy blog focuses on driving site traffic, improving the user experience and ultimately increasing conversions.
But if you want to make sure that people are happy with the overall sales experience and turn into repeat customers then aftersales care is equally important.
I recently made my first ever purchase from ASOS and was genuinely impressed by the level of email customer service I received while awaiting delivery.
Most e-commerce companies send confirmation emails, but with a few additional messages ASOS went beyond the level of customer service you would expect to receive and really improved my perception of the brand. As a result, I’ll definitely be shopping there again.
Here’s how ASOS does it...
We all know that the size of your Facebook fan base isn’t as important as what you do with it.
But that doesn’t mean that it’s not interesting to look at which brands have managed to rack up the most fans and followers.
The latest update of eDigitalResearch’s Social Media Benchmark assesses how more than 100 of the UK’s top retail organisations by revenue are using Facebook, Twitter and Google+ and how successful they have been.
Here's a summary of some of the results...
ASOS and Topshop are the top performers for social media marketing, according to a new report from Stickyeyes.
The report, which also looked at search rankings among women’s fashion retailers, found that the two brands achieved the top scores for the number of social touchpoints and the level of engagement with consumers.
ASOS is the top performer, achieving 87% on Stickyeyes’ social media score card index. This is a reflection of how they have built and developed a large socially engaged audience.
Topshop came second with 77%, but what do the scores actually mean?