I've wondered for a while why some established retailers haven't been selling online, given the growth of e-commerce and the potential for extra revenues.
Gap is a prime example of this; despite having a successful e-commerce operation in the US, it has never transferred this to the UK, despite being a recognisable brand with a high street presence in the UK.
Tesco’s online fashion store is launching this autumn, and Venda has won the lucrative contract to become its e-commerce partner.
Tesco’s move into the world of online fashion comes after excellent recession-busting growth from the likes of ASOS, which the supermarket giant has squarely in its sights.
Initial reports suggested that the Tesco venture would focus on the retailer’s own-brand products, but it is thought that third party brands will be introduced next year.
With the continued growth of online shopping, and with new pureplay
retailers entering the market looking for new opportunities, I would
expect that the biggest players would be leading the way in terms of
With the upcoming Online Fashion 100 event in London that I'll be
attending, I have taken a look at some of the biggest players in the
fashion industry, both pureplay retailers and high street retailers.
was particularly interested to look at key areas of their online
customer experience to find out:
1) how well some of these brands are
are delivering intelligent and meaningful cross-sell and up-sells to
drive higher average order values, and...
2) which retailers are potentially
losing sales due to a lack of focus on the full customer experience,
right through to the end of the checkout process.