Posts tagged with Association Of Online Publishers

Publishers, ad networks blame agencies for their mobile, video monetization woes

It's well-established that despite digital's rise over the past decade, spend on online ads is still disproportionately lower than where it should be in theory.

While there's reason to believe that spend will catch up, the shift of budgets to digital isn't coming fast enough for many publishers and ad networks -- something that is becoming particularly noticeable when it comes to mobile and video.

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Revenue growth to halve for UK online publishers this year: report

Everybody knows that it's tough out there. There are glimmers of hope but the global recession marches onward.

One thing that hasn't been so clear: just how bad (or not-so-bad) the situation is.

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