Posts tagged with Athletes

Is Twitter getting too noisy for high-profile users?

Celebrities and athletes often turn to Twitter to interact with their fans, but for one of the National Basketball Association's biggest stars the popular platform became too noisy.

As his following grew into the millions, Stephen Curry of the Golden State Warriors started using Twitter less and less, something his former university roommate, Bryant Barr, noticed.

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This week's top six infographics

Once again here are six of the best infographics we've seen this week.

The topics include how Google spends its billions, the cost of poor web performance, Deloitte's predictions for 2013, online tracking and details of the most followed sports clubs and athletes on social media.

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Should you hire a ghostwriter to be your social media personality?

The rise of social media has posed a challenge to the well-known. That challenge: working social media without being forced to work too hard on social media. After all, if you're rich and/or famous, blogging and tweeting is more likely to seem like a burden on your lifestyle than, say, a pastime.

An obvious solution: hire a ghostwriter. Which is precisely what many business executives, media personalities, professional athletes and celebrities have done. The February issue of Entrepreneur Magazine goes behind the scenes and profiles some of the 'ghostbloggers' who blog and tweet for well-known clients.

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Tiger Woods: the end of athlete endorsements as we know them?

By now, you're probably familiar with Tigergate. Who isn't? The news and gossip is plastered everywhere online. The paparazzi and celeb gossip press couldn't have asked for a better Christmas present than the one they've received with the scandal that has erupted around the world's first billionaire athlete.

For those in the marketing world, everyone is waiting to see what will happen to Tiger, his brand and the brands of the companies that sponsor him. Will the public forgive him? Will his sponsors?

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