Posts tagged with Audi

Ads on Instagram: a user’s perspective

And so it begins…

True to the photo-sharing app’s word in April, Instagram has begun rolling out actual paid-for adverts, the first couple of which began appearing in user’s feeds this week, including my own.

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Eight brands experimenting with Snapchat for social marketing

It’s still not uncommon for people to argue that marketing on Facebook and Twitter doesn’t work.

“There’s no direct ROI,” they argue. “You can’t measure the business value.”

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german automotive

Automotive online: the German big three at a glance

I've looked at Japanese automotive brands online, now it's time to take on Germany.

I thought I'd take a spin through the UK websites of the German big three automotive companies. What do BMW, Audi and Mercedes' websites handle like for first timers?

Well, they might be known as the big three, but much like the Japanese roundup, there's a clear loser.

For some detail on automotive and social media, check out these posts.

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Audi to Apple: who is using digital on the high street?

We’ve looked previously at the state of digital retail in London and found that bricks and mortar, in most cases, is still exactly that.

A lack of wi-fi and interactive devices was identified as an issue for Oxford Street's retailers. 

Of more interest, perhaps, is not the overall picture, but how individual retailers are using technology, how this affects the customer experience and for what product types.

Home electrical, technology and automotive retailers have been shown to make greater use of digital media in-store. These products are purchased by informed customers and part of the in-store experience is about providing the customer with information via digital devices.

Of course, many of the products in these sectors are digital themselves and are on display for use in store.

80% of the home electrical/technology retailers on Oxford and Regent Streets had interactive devices for customers to use, versus just 16% of fashion, shoe and accessories retailers.

But let’s look at some specific retailers for best practice or otherwise. Again, this information comes from eccomplished's latest research.

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ikea logo

Augmented reality: the Ikea catalogue and beyond

With the advent of Ikea introducing an augmented reality (AR) app to enhance its 2014 catalogue, we are starting to see a gradual shift in how retailers can use the power of digital to improve the customer experience. 

It seems as if augmented reality is no longer just for enhancing advertising campaigns, there are now many more practical applications of the technology. 

Here we’ll look at the Ikea AR app, and then a general round-up of other companies making great strides in the realm of augmented reality.

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Audi continues to pick up momentum with #WantAnR8 campaign

This week we’re highlighting new movements into social with our weekly showcase of The Dachis Group's Social Business Index.

Our focus is on three well-known brands – a Spanish fashion brand, everyone’s favorite German car company and a popular nationwide department store.

We also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring. A new addition back into the charts is Facebook as it jumped 8 points to number 20.

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Use of Instagram growing among top brands: report

Brands continue to invest heavily in their presences on social media stalwarts like Facebook and Twitter and when it comes to newcomers, Pinterest seems to be creating the most buzz.

But the company that Facebook agreed to purchase for $1bn, Instagram, is quietly seeing adoption from a growing number of brands.

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Audi launches Foursquare campaign with US Ski Team

Audi has created a new Foursquare badge with the support of the US Ski Team, which it has sponsored since 2007.

Fans of the luxury car that follow Audi on Foursquare and check-in to ski resorts this winter will unlock the exclusive 'Audi Winter Ride' badge, which gives them 20% off all items in the Audi collection. 

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Auto industry accelerates with mobile computing

The experience of buying and owning automobiles is being remade in mobile channels. Apps, tablets, and new interoperability are changing how manufacturers and dealers connect with customers, and how we connect with our cars.

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Semantic analysis answers the question: who won the Super Bowl?

The Super Bowl may be the biggest event in sport (except, of course, everywhere outside of the U.S.), but everyone knows that the battle that occurs each year on Super Bowl Sunday doesn't take place on the field. It takes place during the commercial breaks.

The battle for consumer hearts and minds costs a lot of money, and it increasingly involves the internet, which is where much of the buzz about Super Bowl commercials can be found.

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