Posts tagged with Audience Segmentation

Why most of today’s DMPs are broken

The world’s largest marketers and media companies have strongly embraced data management technology to provide personalization for customers that demand Amazon-like experiences.

As a single, smart hub for all of their owned data (CRM, email, etc)—and acquired data, such as 3rd party demographic data —DMPs go a long way towards building a sustainable, modern marketing strategy that accounts for massively fragmented digital audiences.

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A framework to allocate marketing spend using audience segmentation

2015 is approaching and we are in the middle of budgeting times in many corporations.  

More than ever, digital marketing budgets will concentrate the attention of CMOs and CEOs, driven by such public declaration as that of Jean Paul Agon at L’Oreal (the  world’s third biggest advertiser) that digital will account for 15% of L'Oréal's marketing spend  in 2015.

Media will naturally continue to take the lion’s share and Carat is predicting a healthy 15% increase in digital media investments in 2015.

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