Posts tagged with Audio

Digital audio continues to boast impressive growth in the US: Stats

The North America online audio section of our Statistics Compendium has seen some fascinating data added in the past few months.

Particularly in regards to how significant digital downloads and streaming are to US music fans in 2016.

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Can Bose create a pitch-perfect content experience?

Despite creating fantastic products and winning several Red Dot design awards in the process, BOSE isn’t often seen as a cool company.

Rarely are its designs mentioned in the same breath as Apple, or its headphones alongside young upstarts like beats.  

Despite this slight lack of street cred, Bose remains one of the strongest brands in audio, so I thought I’d check out its content to see how it fares against the competition...

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smartphones disrupting video capture

Five technologies that are changing the way brands make content

Five years ago if you were a brand and you wanted to make a video, you went to a video agency, begged them to make it more viral than h5n1 and paid through the nose for the privilege.

If you wanted an infographic you went to a design agency, if you wanted to write editorial you went to a PR agency etc…

Your content creation was almost completely outsourced and, unless you had a reasonably serious budget, a great content marketing campaign was probably beyond you.  

That couldn’t be further from the truth today, brands have a wealth of tools that allow them to create highly professional content without the traditional agency brief.

The following are just five examples of the kinds of companies that are driving this change.

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Audio stats: streaming and online radio growth in the US

The latest update to our Internet Statistics Compendium collects all the most interesting freely digital data and trends published to the web over the past few months.

Like us, Mary Meeker strives to analyse online digital trends and publishes her own slideshows biannually (hosting them online here).

Amid a wealth of insight, Meeker’s recent stats collection highlights how online technologies are affecting traditional media. Her music consumption stats are particularly intriguing and relate to further research I’ve seen published lately.

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11 examples of crappy UX from news websites

Many news sites are struggling to make any money from this whole internet thing, so it's natural that some are looking to maximise income wherever they can. 

Unfortunately, while perhaps they should be looking to ecommerce channels and elsewhere, adding more ads is the natural reaction, and this has drawbacks for the user experience. 

I regularly see ad formats which should have died years ago, as they interrupt the user experience and may drive many to ad blockers, or just to abandon the site. 

Here are a few examples... 

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Stats: How online music and video affects Australian media consumption

Our Internet Statistics Compendium has seen another bumper update this month, with an impressive swathe of data focusing on the internet landscape in Australia.

The latest report released by the ARC Centre of Excellence for Creative Industries and Innovation (CCi) gives a comprehensive overview into how the internet has become integral to Australians as a social tool, a shopping platform and an entertainment channel since 2007.

Yet, it is the report’s insight into audio and video trends which are some of the most interesting, with online perhaps not eating into consumption habits of traditional media as much as we might expect. Be sure to check out the Australia and New Zealand edition of our ISC for more from the region.

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Beats, HTC may launch streaming music service

Despite the woes of the music industry over the past decade, few things are as popular as music. Not surprisingly, that's true on the internet too.

Just how popular is music on the internet? Consider that once-dominant social network MySpace, long written off by many as effectively dead, has managed to attract 1m new users primarily with a revamped music player.

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Publishers: don't annoy users with audio

One of the most annoying things for me is the automatic playing of audio when you arrive at a webpage, and I've come across a few examples of this on a couple of publishers' websites lately.

There is a trend over the last year or so for news websites to add video players showing things like Premier League highlights next to articles. This gives users another reason to come to the site, but publishers should be careful not to annoy users with intrusive audio.

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