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Posts tagged with Augmented Reality

Q&A: Claire Boonstra, co-founder of Layar

Is augmented reality a mobile killer app? Already, brands are experimenting with it and the opportunities to apply augmented reality to a variety of applications are intriguing.

One startup that's attracted attention recently in the space is Amsterdam-based Layar, which has created an augmented reality 'browser'.

I spoke to Layar co-founder Claire Boonstra to learn more about Layar and the business potential of augmented reality...

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Opportunities for news in augmented reality and geotagging mobile applications

Like with most things iPhone-related, the sight of a new application sends people into a frenzy. However the latest development in augmented reality applications could be useful for both ecommerce and the news industry. 

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Is augmented reality a mobile killer app?

Augmented reality (AR) could be the killer app mobile marketers have been looking for.

What is AR? Simple: the superimposing of computer-generated images or text on an image of the real world, as taken by the camera of a mobile phone.

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