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Posts tagged with Australia


The best APAC digital marketing stats from March 2016

This month's APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.

Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.

For more stats, subscribers can download our Internet Statistics Compendium.


What challenges are Australia's marketers facing with technology and customer experience?

In a recent Econsultancy report, survey respondents revealed that the CMO is spending more than the CIO in almost a third (32%) of companies in Australia and New Zealand.

How are marketers using all of this technology, then, to address the pressing issue of improving customer experience (CX)?

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Kogan.com - a world of cheeky (and divisive?) UX

Kogan.com is the only international Australian electronics retailer, the work of self-made Ruslan Kogan.

Perhaps the most amusing story in its 10 year history was its application of an IE7 tax in 2012, charging people 6.8% more for using the outdated browser (0.1% for every month the browser had been on the market).

It's not just this that seems unconventional, the site is full of UX quirks (some good, some bad) that I thought I should highlight. Let me know what you think.


The best APAC digital marketing stats from January 2016

India, Australia and China feature prominently in January 2016's APAC stats roundup.

Mobile payment, online retail growth, martech, ad spend and Netflix are all in the mix.

For more statistical fun, subscribers can download the Econsultancy Internet Statistics Compendium.

marks and spencer australia thongs

Marks & Spencer's new Australian website: six things to note

Marks & Spencer has just launched new localised ecommerce sites to cater to Australia and New Zealand.

Previously, Australians could shop online via M&S’s UK-run website, which delivers to 30 countries worldwide, but now they have localised payment, content and returns.

I've had a look through the site, trying to spot best practice or any teething problems. Here's what's worth knowing.


Loyalty schemes: 67% of Australians prefer a card to a mobile app

Loyalty schemes are very popular in Australia, 84% of Australians are currently enrolled in a program.


Australian companies face challenges delivering great digital user experience

Almost half of Australian companies rate the user experience (UX) on their digital properties as just ‘ok’, and 16% rate it as ‘poor’ or ‘very poor’.

These findings come from a new report by Econsultancy and Macquarie Telecom which sheds light on the challenges organisations are facing in this area. 


Australian businesses say lack of strategy is main barrier to co-ordinated marketing campaigns

Modern marketing professionals are all too aware of the need to implement a co-ordinated strategy across multiple channels, however there are a number of significant barriers that prevent this from becoming a reality.

Data included in our new Australian Cross-Channel Marketing Report, published in partnership with Experian Marketing Services, shows that 57% of Australian companies feel that a lack of strategy is the main barrier to implementing effective cross-channel marketing.

This was followed by a lack of knowledge (42%), lack of budget and poor interconnecting technology (both 38%).


Report: Loyalty programs don't always breed loyalty in Australia

Australian consumers buy more from retailers with loyalty programs, and are more likely to choose a brand with a loyalty program, but this doesn’t mean they will be more loyal, according to a new report. 

The For love or money? 2013 consumer study into Australian loyalty programs report, commissioned by strategic marketing company Directivity and digital agency Citrus, surveyed over 1,000 consumers in February 2013 to see how Australians feel towards loyalty programs. 

And, the findings highlighted that while loyalty programs definitely influence buyer behaviour, they don’t always equal customer loyalty. 

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Magazines move Australian readers online

Magazine readership in Australia may be falling, but magazines still have a powerful presence online if the #MagsMoveMe initiative is anything to go by.

On the 1st May, Bauer Media Australia, Pacific Magazines and News Life Media launched a social media campaign to encourage readers to share how magazines had moved and inspired them over the years.


Australian Twitter users have a genuine interest in brands

A new report has revealed that Australian Twitter users follow brands in order to keep up to date with new products, rather than score freebies or discounts. 

ExactTarget’s 2013 Executive Summary collates the results from surveying 8,276 consumers across Australia, Brazil, France, Germany and the UK, and looks at the motivations behind why and how users interact with brands online. 

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Australian consumers ignore targeted marketing

It seems Australian consumers are losing patience with targeted, yet unwanted, marketing and advertising, both online and off.

A new government report has found that 1 in 2 consumers received an uninvited telemarketing call in the past six months, and a further 9 in 10 consumers said these telemarketing calls were a problem.