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Posts tagged with Australia

Q&A: Frank Rose on digital storytelling and media immersion

Frank Rose is the author of The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories and a contributing editor to Wired.

Last week, he gave one of the keynotes at Ad:tech Sydney, based upon digital storytelling and why marketers need to surrender the idea that brands control their messaging. I was able to catch up with him afterwards, where he generously expanded his thoughts on this complex topic.

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Q&A: Bettina Sherick of 20th Century Fox on digital transformation and strategy

digital transformation businessEconsultancy has been discussing the ongoing transformation of organisations for a while now, as digital increasingly permeates their operations, capabilities and structures. 

Ahead of ad:tech Melbourne, where Econsultancy is one of the media partners, I managed to catch up with one of the keynote speakers, Bettina Sherick, to discuss these changes, along with their challenges, benefits and the general direction digital is heading. 

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What are the digital marketing opportunities Down Under?

The shifting digital economy is something I've written about in depth previously, with the main focus of my thoughts being the BRIC countries and other parts of Asia.

Recently, though, I'm seeing growing evidence pointing towards the fact that Australia should probably be given an equal amount of due care and attention as these other countries in the coming few years, by marketers both inside and outside the country.

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Australian digital marketing: 25 more killer statistics

The decision has been made to extend the deadline for anyone wanting to take part in the State of Digital in Australia benchmark survey by Econsultancy and Marketing Magazine.

If you’re a digital professional in the region, the closing date to participate and claim a free report copy of the findings (worth $400) is now December 14.

But, until the document is published, I thought I’d tide everyone over with some more juicy digital marketing statistics, following on from another stats-based post a couple of weeks ago.

Again, for reference, the data is extracts from Econsultancy's Australia and New Zealand: Internet Statistics Compendium.

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Australian digital marketing: 25 killer statistics

Econsultancy recently launched its inaugural State of Digital Marketing in Australia survey, in association with Marketing Magazine, as part of an effort to benchmark a variety of elements within the region.

We’re asking all marketers in the region to participate while the data collection is still live – as an incentive to complete the survey, those who participate will receive a free copy of the complete report (valued at $400). 

However, ahead of the closing date later this month, I figured it would be useful to pick out a handful of interesting pieces of data from our Australia and New Zealand: Internet Statistics Compendium... 

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Stats: What Australian consumers want from brands via social and mobile

Expansion of our Internet Statistics Compendium within the last few months has now made it possible for us to separate out what was once the Asia-Pacific part of the compendium into two new parts.

We now have two respective documents devoted to the region, with one focused on Australia and New Zealand, and data from the remaining countries now being added to the Asia part.

This will not only make the job of curating statistics from this increasingly diverse region easier for our researchers, but it will also make finding country-specific information within each document more straightforward.

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