Posts tagged with Authenticity

Five ways to maintain authenticity with social media

Over the past several years, businesses have flocked to social media. Many have done so because they want to, and many more have done so because they think they have to.

The increasing use of social media amongst businesses reflects the fact that social media is important, even if its value can be somewhat difficult to define and quantify. But social media is just a platform, and realizing value from its use requires the right type of use.

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Irony 2.0: controversial online reputation startup caught astroturfing

Last week, I wrote about Unvarnished, the 'Yelp for people' startup that has sparked a decent amount of controversy since publicly launching a private beta. In my post on the company, I echoed the sentiments of a good number of fellow bloggers and suggested that Unvarnished "may be 2010's worst startup."

Unvarnished's co-founder, Peter Kazanjy, left a comment on my post, which was shortly thereafter followed by an interesting comment from a fellow going by the name of "Mike."

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George Clooney, Facebook and prostate exams

Celebrities and social media seem to go together like cheese and wine for good reason: social media is one of the most powerful mediums for celebrities to connect with fans, increase their visibility and maintain their personal brands. Oh, and stoke their egos.

From Ashton Kutcher to Lindsay Lohan, Michael Phelps to Shaquille O'Neal (oh, and Kanye West), the celebrities you love (or love to hate) are increasingly on Facebook, Twitter and other popular social media platforms. But that doesn't mean that everyone in Hollywood is starstruck with poking and tweeting.

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The rise of the ghost tweeters

Twitter's growing mainstream popularity is a hot topic. It's why those of us in the tech and digital marketing worlds can't seem to go a day without reading news headlines about the microblogging service that has fascinated us all.

But Twitter isn't perfect; there is a dark side.

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