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Posts tagged with Automated Trading

Publishers: tear down the wall to your inventory

The hot potato in display advertising right now is definitely real-time bidding, something that goes for both the supply side and the demand side of the now famous display eco landscape originally created by LumaPartners.

But to the wider digital marketer, the term “real time bidding” can perhaps be somewhat misconstrued.  

Digital media doesn’t need to be traded based on a auction and for this reason, the term 'automated trading' is becoming increasingly popular instead and something we are beginning to use more readily when communicating the benefits to agencies, advertisers and publishers.

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