Posts tagged with Automation

Implementing marketing automation: five key success factors

FunnelWith the release of our first Marketing Automation Buyer's Guide this week, we aim to shed some light on the trends and issues affecting this fast-developing sector, as well as provide information about best practice and tips for successful marketing automation implementations.

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How marketing teams should think about technology

While sound understanding of marketing technology is mandatory for marketers, riding every hyped tech wave is bound to spread you too thin. Selective participation is key to succeeding.

Technology has become an integral part of marketing, no doubt. And navigating the multitude of new technologies, the art of prioritisation is arguably the most important challenge to address. Data from Econsultancy’s Marketing Budgets 2011 Report gives food for thought.

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Marketing Automation Best Practices

Is your marketing process on auto-pilot?

Wouldn't it be nice if your marketing process was on auto-pilot? If one platform could link up your sales, online and offline databases, as well as figure out purchase habits the instant customers make their first purchase?

That future is now, that future is marketing automation. 

In order to help marketers understand this technology, we recently released our Marketing Automation Best Practices report. The following is a brief outline of some of the main topics covered in this report.   

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Man vs. Machine: the automation of PPC campaigns

Econsultancy’s PPC Bid Management Technology Buyer’s Guide published last week highlights an  increased reliance on automated campaign management tools.

But how necessary is it to use this kind of software?

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