Posts tagged with Automotive Industry

How Toyota beats 24 other car brands in Twitter engagement

When it comes to buying a new car 64% of research is done between the hours of 6pm and 9pm.

Car buyers want to engage with brands in the evening when they're home and can take the time to research this major purchase decision properly.

This means it is vital to adopt a social media strategy that does not switch off after 5pm or at weekends.

Research from Auto Trader and BirdSong suggests that Toyota is the best when it comes to satisfying the consumer’s multiscreen, out-of-hours demands.

Here is the league table featuring the top 25 UK automotive manufacturers, followed by some analysis on what makes Toyota's Twitter account so engaging.

Fight Club! Ferrari vs. Lamborghini

It’s time to live vicariously through rapper The Game, various Premiership footballers and the lead singer of Jamiroquai.

Most of us can relate to browsing for a Kia or a MINI online, interacting with its social channels, endlessly researching customisable features on a mobile device and maybe even buying one via an ecommerce store.

Now let’s imagine we’ve all gone up a pay grade (or ten).

What’s it like carrying out the above online tasks with a brand from the luxury sports end of the automotive industry?

How does it feel to browse the online catalogue of Ferrari? What’s it like asking Lamborghini’s Twitter account “why hasn’t my Aventador LP 700-4 Roadster turned up yet?” Is it possible to even attempt the checkout process without being snootily (and rightfully) removed from the virtual forecourt by the scruff of my filthy shirt collar? I may have to borrow someone else’s credit card to find out.

So with all of this in mind I’ll be standing between the two powerhouses of speed and aspirational materialism, waving my chequered flag and seeing which of the two super cars makes it past the finishing line and which one ends up bonnet first in a ditch.

GO GO GO!

Why is MINI's social strategy so immense?

I was going to call this ‘why MINI’s social media strategy is maximum fun’ but as soon as you describe something as ‘fun’ it kind of stops being that.

Which certainly isn’t the fate that the 55 year-old automobile brand deserves. Its social media campaigns are huge amounts of… might have to dust off the old thesaurus for this one… lively hoopla?

Fine. Fun it is. MINI’s social campaigns contain some of the most playfully engaging, dizzyingly inventive and delightfully gratifying fun you’ll experience from a brand today.

Ford has an excellent social media strategy full of humour and creativity, now imagine how much fun a brand that’s half its age (and size) can have.