Posts tagged with Autoplay

How to create Facebook video ads that cater for silent autoplay

When I attended the Content Marketing Summit last year, one of the key trends highlighted by Facebook's head of agency relations was the move toward more visual content. 

Social video is on the rise, but on Facebook those videos autoplay as users scroll through their news feed. Not only that but they play without sound. 

As a result, brands have been doing some really creative stuff in the last year or so that caters for silent autoplay.  

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10 hotel websites that autoplay sound to delight visitors

I read a brilliant article the other day... one of the very funniest things I have read in ages. It was all about how companies in the hospitality sector should play sound to make visitors feel “secure”. Sound, it says, “can help your website achieve major impact”. 

Here’s another quote from the article in question:

Website audio can make your website stand out from your competition’s site while reinforcing the marketing and customer service strategies you’re already using.

After pulling myself together I decided to reconsider my views on autosound, which I have up until now considered to be one of the worst user experience mistakes you can make. I set about to find some examples that would make me - and you - see the light (and, ahem, hear the sound).

So then, here are 10 automatic audio experiences on hotel websites that will presumably make you reach for your bank card to book a room. Make sure you have your sound turned up, especially if you’re in the office. 


Note to Next: don't make visitors listen to music

Chris Lake wrote about 50 ways to annoy web users on Monday, which included things like pop-up ads, slow loading pages, unreadable text, and other terrible crimes against usability.

One of the biggest offences for me is the automatic playing of audio when you arrive at a webpage, and I've found a pretty sorry example of this on the Next homepage today.