Posts tagged with Average Order Value

Five things every retailer should know about its customers

We live in an age of Big Data and more and more companies in a wide range of industries are making it a point to collect as much data as they can about markets, transactions, their website's users and customers.

When it comes to customer data, retailers are a blessed bunch because they have greater opportunities than many to collect this type of data.

0 comments

MVCs: five metrics for identifying your most valuable customers

A business can't thrive without customers, and for that reason, the efforts of marketers are often focused on new customer acquisition.

Unfortunately, many companies neglect their existing customers and one of the reasons this happens is that they don't ask a simple question: who are our customers?

3 comments

Smartphones achieve higher AOV than tablets but lower conversion rates: stats

The iPhone accounted for 61% of smartphone visits to e-commerce sites in Q2 compared to 37% from Android devices, according to new data from Monetate.

This represents a massive shift since Q4 2011 when iPhones made up 52% of traffic versus 46% from Android.

The launch of the iPhone 4S in October may have had an impact, while new Android devices such as the Samsung Galaxy S3 appear to have had little impact on traffic numbers.

However there’s a different story when comparing tablet traffic. While the iPad still dominates the market the Kindle Fire and other Android devices have managed to take 10% of market share away from Apple in less than a year.

2 comments