{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Average Postion

AdWords Impressions

The big lie of AdWords average position

I'm going to tell you a story. A story about a metric in AdWords that people trusted.

People grew to love this metric, they told their bosses how it was doing, they made changes to their campaigns based on it, and they judged their performance on whether it went up or down.

But those people didn't see below the surface. Lurking under the superficially obvious meaning of the metric was a hidden dark truth: the metric wasn't just pointless, it was lying to them. 

That metric is Average Position, and I'm sure quite a few of you are guilty (if unintentionally) of taking it at face value.