Posts tagged with Axa

Palantir's woes bring Big Data challenges into focus

Big data analytics company Palantir reportedly helped the US Government determine the whereabouts of Osama bin Laden.

But despite this claim to fame, the business apparently isn't finding it easy to convince its customers that its services are a worthwhile investment.

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Five companies using branded top-level domains (TLDs) & why

As of today, 619 applications have been submitted for brand top-level domains (TLDs).

And there are plenty of big name brands that are already using them.

In this post I'll look at five examples, as well as giving a bit of background on TLDs and why brands might want their own.

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How insurance companies handle social customer service

The most successful brands utilising social customer service are the ones that are not only quick to respond, but also genuinely helpful and clearly written by a human.

This is relatively easy in retail, where it’s more acceptable to adopt a relaxed, fun tone of voice, but how difficult is it for a financial services brand to not only maintain an efficient customer service channel that fully complies with banking regulations but is also human?

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