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Posts tagged with Axel Springer

axel springer hackday

Axel Springer: how a big media company fostered a startup mentality

The Axel Springer group is pretty big, it’s active in 44 countries and generated revenue of €3.3bn in 2012.

13,650 people are employed across the group, which includes more than 230 publications such as Bild, but also companies such as Zanox (which includes Affiliate Window).

But despite its size, Axel Springer is using startups and a new culture to drive digital change and growth across the group.

This has been a big step and is a trend we’re seeing in many industries – see John Lewis’ recent announcement of JLabs, a call for entrepreneurs with a £100,000 investment to the best new startup.

At Digital Media Strategies 2014, Springer Electronic Media CTO Ulrich Schmitz talked to us about developing a digital portfolio.

How does one develop new business models in the light of digital? What is the best way to foster innovation and entrepreneurship? And when does one integrate digital investments or indeed keep them separate.