Posts tagged with B Cycle

Bike sharing comes to America — courtesy of an ad agency

Americans have long lusted after the bikes that are publicly available in many European and Asian cities. This week, we're getting an extensive bike program of our own. To celebrate Earth Day tomorrow, Denver is launching America's first city-wide bike-sharing program.

They're working with a company called B-cycle, which is the brainchild of Crispin Porter + Bogusky. An ad agency might not be on the short list of groups you'd predict would get involved in public biking, but Crispin is using its considerable marketing experience to get bike sharing off the ground in the U.S.