Posts tagged with B&Q Club

B&Q's Club app is the perfect mobile loyalty scheme

B&Q recently launched its new Club loyalty app as it seeks to take advantage of that fact that up to two-thirds of its customers use their phones in-store.

The home and garden retailer already has more than 640,000 customers signed up to its loyalty scheme, so the idea is to give them an easier way to redeem offers and also attract new users.

Rather than rewarding purchases with loyalty points, the B&Q Club app gives customers a reason to go in-store by offering exclusive discounts on various products.

The app, which was designed by Grapple, is available on iOS and Android, so I gave it a test run on my Galaxy S2...