Posts tagged with B2 B Advertising

What do unique visitors and traffic volumes really mean to a B2B advertiser?

Here at Econsultancy we are many things, one of them being a B2B publisher.

Like most publishers (B2B or otherwise) we carry ads on our site and have an in-house team to sell and manage the advertising. 

A recent in-house project at Econsultancy kicked up the dust on the issue of traffic figures and what gets quoted when selling advertising.

In three years managing ad inventory on Econsultancy, I have only ever been asked for two numbers: unique visitors and page impressions.

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