Posts tagged with B2 B Content Marketing

B2B content marketing: Expert advice from Digital Outlook 2015

There's more to B2B content marketing than just publishing a white paper and watching the sales leads roll in.  

At Econsultancy's recent Digital Outlook 2015 event in Singapore two industry experts - Anol Bhattacharya, CEO of GetIT Comms and Vaasu S. Gavarasana, Head of Digital Marketing at AXA - offered some great insight into how B2B companies can improve their content marketing.

13 comments

Five big B2B content marketing mistakes

In 2011, marketers began saying that "content marketing is more important than advertising" and given the growth of content marketing in 2012, it would appear that they meant what they said.

And not just in the consumer space. Although selling content marketing to leadership has been a challenge for some B2B marketers, the use of content marketing at B2B organizations is growing rapidly.

4 comments

Five great examples of B2B content marketing

Content marketing is more than the latest buzz word. Done brilliantly it can be a powerful and versatile tool that will engage, educate, influence and importantly win you new business.

With pay-per-click ads on Google eating more of your budget perhaps it's time to rethink and invest in content marketing.  

Here I have selected some of my favourite B2B examples that can inspire you to rethink your own content marketing strategy.

5 comments

Your company is awash with great content

Content marketing is a voracious consumer of content. Where do you find yours?

We get this all the time.

A company will approach us to talk about B2B content marketing (which we love, by the way) and we'll ask what content they have already.

"Nothing," they say, "We don't have any content."

In our experience, this is... how do I put this... not true.

5 comments

Five reasons why B2B marketers need a coherent approach to digital content

In an interesting though at times over-excited Marketing Manifesto ebook Velocity proposes six B2B Staples, the first of which is content marketing.

Content has always been important to B2B, so why all of a sudden am I writing a blog post about it? For the simple reason that the business audience mindset has been shifting and digital content is the new brochure. 

2 comments