Posts tagged with B2 B Content

Five more examples of interesting content from ‘boring’ businesses

The response to my previous six examples of interesting content from ‘boring’ businesses suggested that we’d touched on a real challenge for many businesses, especially those in niche markets and in B2B.

So here are some more examples of apparently unsexy businesses that have come up with interesting ideas and executions to turn the story of what they do into content that users can get engaged by…

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Q&A: Doug Kessler on avoiding 'crap' content marketing

Doug Kessler, who runs B2B content agency Velocity, will be speaking at next month's Festival of Marketing

Here, Doug talks about the content marketing backlash, the importance of quality, and the importance of tone of voice...

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maersk

Big B2B content marketing: Maersk, Siemens and GE

Shipping and engineering are inherently cool.

I thought I'd take a quick scoot through the websites of General Electric, Siemens and Maersk and check out what sorts of content they provide to market.

It's by no means an exhaustive journey, but hopefully it will give you some links to check out and some inspiration for your own B2B content.

These behemoth sized B2B companies, in the case of Maersk, make great use of their heritage. For GE and Siemens, the task is more about appearing imaginative and innovative and almost appearing as synecdoche or at least flag bearer for particular industries, i.e. an indisputable authority.

Let's take a look.

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