Posts tagged with B2 B Goes Social: A White Horse Survey Report

Is there a role for social media in B2B commerce?

Given that hundreds upon millions of consumers are using social media to connect, communicate and consume online, it's no surprise that B2C businesses, including many of the world's top consumer brands, have turned to social media as a means to reach them.

But what about B2B businesses? Are they using social media too? Is social media as important to them?