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We are all sharing more data than ever before with other organisations in our emerging Big Data Society. Sharing lets us use our resources much more precisely and produce completely new services.
But misusing customer data risks destroying customer trust. Still, we all need that missing piece of the Big Data puzzle, so we all need to share more.
Out of the entire FTSE 100, only two companies use responsive design. One of these is a Chilean mining company (Antofagasta), the other a UK based commercial property company (Land Securities Group).
Of the remaining 98 companies, 42 use dedicated mobile sites, while the other 56 do not provide a separate mobile experience from the desktop version of their site.
The Search Agency UK has revealed these results as part of its mobile experience scorecard, in which the mobile site performance of each of the FTSE 100 companies was evaluated.
This five part series is designed for all those marketers around the world who are aspiring to lead a marketing function.
The objective of this series is to share insights, experiences and ideas for passionate marketers who want to grasp what it takes to be in charge of marketing, especially in these amazingly progressive times where marketing has attained a more strategic role.
The series could be seen to be oriented towards B2B, but many marketers see the lines with B2C blurring. So grab a coffee, put your feet up and read on.
We are regularly asked for more B2B examples of great marketing campaigns.
B2B is one of the categories in the annual Digitals awards handed out by Econsultancy. So, I thought I'd revisit the spring 2013 shortlist and pick out some B2B nominees that haven't made it on to the blog yet.
Here are three campaigns that are unique, for one reason or another. Perhaps a unique client, idea or business gain.
Let me know what you think, or leave your own examples in the comments.
20 senior execs from a wide range of industries as diverse as broadcast television, pharmaceutical, publishing and financial services gathered in New York last November as Econsultancy hosted another Digital Transformation roundtable.
Ever since IBM's seminal 2011 study 'From Stretched to Strengthened – Insights from the Global Chief Marketing Officer Study', CMOs have been reporting a concern that they are underprepared for digital - shorthand for changes in consumer behavior, an explosion in the volume of data, the proliferation of channels and device choices and the effects of social media.
According to a recent Econsultancy study, only 23% of the Fortune 500 could consider themselves to be in any way whatsoever shielded from the effects of digital.
It was suggested that those who might fall into that category are generally companies that dig things out of the ground and process them, but perhaps even they will see soon their industry disrupted by digital technologies.
Everyone who attended on the day agreed that true Digital Transformation is a heavy lift and there is often a greatly delayed gratification from the process.
Nearly all of the organizations represented at the roundtable had experienced significant disruption to their business models from digital.
The attendees told us afterwards that the most valuable part of the day was hearing from their peers in other businesses, learning what had worked for them, what hadn't and how they had overcome the challenges they faced.
Four keys rose to the top of the discussion...
Each year I try to give my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for the year ahead.
These are somewhere between trends and predictions. They are based largely on the many conversations I have with industry influencers and practitioners.
Following are just a selection of 10 trends that I've chosen to highlight. However, there is free report to download and share which is over 40 pages long and covers all of my trends and predictions for 2014 across the 10 core digital topics that Econsultancy cover.
Site redesign is an inevitable, cyclical part of online business.
It can have thrilling pay offs, and sometimes it’s just plain necessary.
It’s certainly a high-pressure time if you’re an SEO, as site redesigns pose risks as great as their rewards.
The last decade has shown that few industries or entities are immune to disruption, or fully understand how best to grow as digital changes the playing field.
Threats to the status quo exist at every level of business, but marketing has evolved faster and more dramatically than other parts of the enterprise because it is outward facing, and has to interact with and understand customers on many levels.
This has led to an increasing capacity for flexibility within marketing, largely because it is the only part of the business in a position to respond to the vacuum created as the realities of selling in the digital age pull away from the outdated beliefs most companies have about their fundamental relationship with their customers and markets.
This is why 90% of companies responding to the new Econsultancy/Sparks Grove report, The Reinvention of B2B Marketing, believe that marketing can contribute more to their enterprise.
B2B marketing has long been under-represented, not to mention B2B ecommerce.
But with the entry of Amazon Supply and Google Shopping for Suppliers to the market, B2B ecommerce is quietly catching up.
So much so that forecasts suggest that the B2B ecommerce market will be double the size of B2C by 2013.
This is a real wake up call for B2B companies that have not considered selling their products online.
Monday next week I'm to appear on a webinar panel talking about journalist relationships. You can sign up for it here if you’ve always wondered whether I talk in dulcet tones or a high pitch falsetto.
However I wanted to write a piece of my own, partly to draw attention to the upcoming webinar hosted by Vocus (let’s not veil the truth) and partly to add an Econsultancy staff blogger’s opinion to the debate.
So what are the best ways for PRs to engage with Econsultancy's writers? I’m going to start with some entertaining flippancy that nevertheless holds more than a grain of truth and then move on to some best practice for PRs.
A lot of these are dos and not don’ts, but to fit the commandment theme I’ve had to use a few double negatives. Forgive me.
User-centred design (UCD) is widely regarded as the best way to design a great user experience (UX), with most UX professionals following the international standard ISO 9241 part 210.
As project leader for this standard, I realised that some of the principles which underlie UCD can be applied to whole organisations, so I am pleased to be project leader (with Tomas Berns from Sweden) for a new ISO standard which aims to make businesses as a whole more human centred.
To encourage interest in the new standard, we have drafted an executive summary which can be downloaded and freely distributed and would welcome input from Econsultancy readers.
This new standard aims to engage the ‘hearts and minds’ of executive board level people by explicitly presenting how eight main principles of UCD can apply to organisations.
In this post I look at these eight principles and link them back to user experience with examples (good or bad) on the web.