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Posts tagged with Backlash

Quicken Loans shows the perils of Super Bowl ads

Last weekend, well-heeled advertisers spent $5m for 30-second ads during Super Bowl 50.

With more than 110m viewers tuning in to watch one of the sporting world's largest single events, the justification is clear: Super Bowl ads deliver reach few other televised events can.

5 comments

Clorox's Twitter backlash shows perils of content for content's sake

Clorox is the latest brand to face a social media firestorm after it posted an image on Twitter of a Clorox bottle made up of emojis with the caption "New emojis are alright but where's the bleach."

Despite the fact that there were no face emojis in the graphic, some Twitter users jumped on the brand, calling the company out for being racist.

1 comment

Case study: how to lose customers and destroy your brand

Software licensing can be a tough business. But if you're able to build a great product and acquire customers, it can be a rewarding business. The founders of Jelsoft, the company behind the popular vBulletin message board software, know that first hand.

Having built arguably the best message board software out there, they sold Jelsoft to Internet Brands in 2007 for an undisclosed amount. And two years later, Internet Brands is facing a violent customer revolt over a new product and new licensing terms.

15 comments