Posts tagged with Backlinks

Red Herring

Content marketing for SEO: Are social shares a red herring?

As of Q2 2015, there is still no convincing evidence that social shares affect Google rankings.

You might want to read that again. Be it tweets, re-tweets, Facebook shares, or Google+ posts, there is just no solid evidence that they affect improvements in ranking positions.

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Are backlinks still important for achieving high Google rankings?

For a long time search experts and content marketers have understood that search engines use the number and variety of backlinks to a page as a quality signal that has an impact on rankings. 

So how important are they now?

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How can you tell if you have a Google penalty?

How can businesses find out that they have been penalised by Google? 

I've been asking a number of search experts for the tell-tale signs to look out for...

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Five cost effective SEO tools for SMEs and digital startups

SEO Tools are a time saver for everyone. However, the majority of the tools are too costly for small businesses or digital startup.

So, here are five cost-effective SEO tools that would be beneficial and helpful to them.

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Soar Above The SEO Bar With Page-centric Strategy

Soar above the SEO bar with page-centric strategy

As search marketers, we know that there are proven methods of improving our page rank such as creating unique and relevant content with the right keywords, promoting this content, and building links from the domains that matter. 

These are methods that have been used for the past ten years and while, these methods have been quite effective, SEO is more complex today. 

The rise of social media as an effective SEO tool, the growing competitiveness of SEO, and tough guidelines by search engines, call for a re-evaluation of how we have been doing SEO.

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Why Google needs to be less Kafkaesque

Joe Friedlein is the founder of Browser Media, a UK based search engine marketing agency. 

Browser Media has been the victim of a Google penalty which has seen its pages almost disappear from the SERPs. 

I've been asking Joe about the possible reasons for the penalty and his frustration at the Kafkaesque nature of Google's (non)communication with webmasters. 

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What you can learn from the web's most unscrupulous merchant

Last Friday, the New York Times detailed the antics of a gentleman who may be a contender for the web's most unscrupulous merchant. Unlike other unscrupulous merchants, including the lazy, the flaky and the scammy, "Mr. B" has taken great pride in his unsavory -- and potentially criminal -- treatment of customers.

Many of the responses to the New York Times piece have centered on Google's role in Mr. B's online business, which sells eyewear online. That's because Mr. B worked his site up the rankings by taking advantage of the fact that many of the complaints being posted about his business online were generating valuable backlinks despite the fact that these backlinks, of course, were not really positive signals.

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SEOs are not spammers, evildoers, or opportunists

It seems like every few months, somebody has to write a blog post calling SEO a 'scam' of some sort. It's a meme that always works and this time around, it's coming from a guy named Derek Powazek, who calls SEOs "spammers, evildoers, and opportunists".

It's a great linkbait, which, ironically, is sure to help Powazek's SERPs.

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