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Anyone who has worked with a Chinese company or had to run a campaign in China knows that their design sense is different.
One thing that jumps out the most though, is that their websites look very 'busy'. Why is that?
Or… how to attract the attention of global search audiences in territories that aren’t your own?
So you’ve successfully adopted a brilliant tactical SEO strategy, your business is achieving high organic rankings for all your most desired search terms, traffic is flooding in and life is good.
You’ve also triumphed with your local SEO and now your business is regularly providing search results that are relevant to searchers based on their current location and creating huge amounts of footfall through your high street doors.
Heck you’ve even smashed through the roof with your off-page SEO efforts, thanks to some stellar social media work, relevant white-hatted link-building and thankless devotion to Google+.
However, if you look closely at your analytics platform, you may see that your audience isn’t just coming from your own country. A small portion could well be accessing your site from anywhere else in the world.
It’s possible to not only make you site more accessible to your global audience, but also with a few processes and techniques, grow that audience substantially.
In July the China Internet Information Network Center (CNNIC) published its bi-annual report into the state of the internet in China (report in Chinese).
The report is a good guide into the browsing behaviour of netizens, the common phrase used to describe Chinese internet users.
The report is based on surveys sampling 30,000 Chinese residents older than six, from all of China’s administrative regions.
In this article, I’m going to examine the implications of the report and use the findings to help guide B2B marketers to understand the search engine market in China.
China represents both a huge challenge and a huge opportunity for brands looking to expand into new markets.
Julien Chiavassa is an expert on Chinese ecommerce having been living and working in the country since 2005.
In 2011 he established Clarins’ first ecommerce store in China and has recently moved to Singapore to become head of digital and ecommerce in APAC.
I caught up with Chiavassa at Demandware’s Xchange ’14 conference to find out more about the challenges facing luxury cosmetics brands in China...
Given the sheer size of China’s economy and the all-encompassing power of its communist government, it’s easy to think of it as a place where speed and innovation might be stifled.
However the very opposite is true according to Ogilvy & Mather's head of digital in APAC Barney Loehnis, who gave one of the keynote talks at Econsultancy’s Future of Digital Marketing event.
Loehnis who has been working in Asia for eight years, describes the working environment as “brutal”.
How big is Chinese ecommerce going to be in three to five years? McKinsey & Co. has produced a report suggesting that the market will be between US$420bn and US$650bn by 2020.
At the start of a new year analysts like to predict trends for the year ahead. When 2014 began there was a slew of predictions about the ecommerce landscape in China.
Now that it’s half way through the year I want to share with you some trends that are driving ecommerce in China. I’m going to look at how these trends have developed using some of the insights predicted by Chinese analysts.
It has been said that, “great minds discuss ideas, average minds discuss events and small minds discuss people.” But any discussion about doing business in China cannot help but talk about people.
According to the China Internet Network Information Center (CNNIC) by the end of 2013 there were 618m internet users in China. This is around 46% of the population. 500m people use mobile devices to connect to the internet and 302m people are e-shoppers.
But I don’t want to focus on discussing people, although it is quite clear that is a barometer of business in China. I want to discuss some ideas as to how to connect with these people.
What ways can brands from outside China reach these people?
The sheer size of the Chinese ecommerce market makes it an enticing challenge for many Western businesses.
And to give an idea of exactly why brands like Burberry, ASOS and Selfridges are hoping to expand East, I’ve rounded up some stats which reveal the scale of the opportunity for online retail in China.
This post gives a good foundation for any ecommerce professionals with an interest in the Chinese market, and in future posts I’ll take a look at the major players within the industry, including Alibaba Group, Tencent and Baidu.
Or for more information, read our posts looking at how to approach social marketing in China and 30+ interesting stats about mobile commerce in APAC...
Baidu is often referred to as the Chinese Google, and while its respective dominance in its market is similar to Google's, this can lead to the misconception that the two search engines differ only in name and region.
This is of course not the case. Baidu is a completely different search engine to Google, with different values and ranking factors.
Read on to find out my seven on-page tips for Baidu SEO, or for more information on this topic download Econsultancy's Baidu Search Best Practice Guide.
Last month we looked at 2013’s UK edition of Google’s Zeitgeist which always proves an interesting overview of the most popular trends in our search behaviour over the year.
But as China gears up to celebrate the start of its new year, let’s turn to Baidu to see how search habits in the east might compare.
These stats and trends, as well as a wealth of Christmas ecommerce data can be found in the latest edition of our Internet Statistics Compendium.
Covario has just issued its Global Paid Search Spend Analysis for Q4 2013, revealing that global spend on pay-per-click (PPC) advertising has increased by 13% from Q3 and 7% year-on-year.
Paid search on mobile also had an incredible 2013, with impressive numbers recorded for Android, iPhone and iPad activations. Total advertising spend on mobile grew 23% in Q4 2013 from Q3. This is 55% up from the same period in 2012.
Keyword pricing wise, the average cost-per-click (CPC) came down in Q4 2013, however the average CPC rose 10% versus the same period in 2012.
International SEO is a complex challenge for digital marketers due to the intricacies of local languages and customs.
Unfortunately it's not enough to assume that UK companies can expand into Latin America simply by translating their content into Spanish and Portuguese.
Luckily there are some free online tools available to make the task slightly simpler and automate some parts of the process.