As of December 2011 there were more than 190m online shoppers in China, a massive 20% growth on the previous year.
Yet there is also huge untapped potential, as only 38% of the Chinese online population has actually used ecommerce.
This obviously makes it a very attractive marketplace for any online retailer, but there are a number of obstacles that have to be negotiated before a business can even consider selling online to Chinese consumers.
It’s a topic we investigated in more detail in our new ‘China: Digital Market Landscape Report’ as well as a blog post looking at the state of digital marketing and ecommerce in the country.
And to find out more about the challenges of setting up an ecommerce business in China, I spoke to eCommera’s director of insights services Debbie Bond...
Statistics published by CNNIC in June 2012 say that there are 538m internet users in mainland China. Among them, 428m use search engines, 273m take part in microblogs (Weibo), and 209m shop online.
Search, apparently, tops the list of most popular online activities in China, just as it does in Western countries.
What about social media in China though? Do search engines pick up the social signals as well? And how can marketers learn from that?
In this article, I will show you the answers together with all the examples that support them.
China has over 400m search engine users, which makes it a significant market for search marketing.
There are a world of articles about best practice for search marketing practice in China out there, but unfortunately, most of them are hypothesis and based on incomplete evidence.
In this article, I would like to share my insights with you built a recent exercise I undertook recently in Chinese keyword research.
Let’s see what I have learned...
Thanks to the incredible popularity of its devices, Apple may have one of the strongest software ecosystems out there, if not the strongest. If you're a developer and you're looking to strike it rich, there are few ecosystems that can compare.
In reality, of course, your chances of hitting the jackpot in the App Store are probably about as high as winning a lottery. The competition is fierce and most developers don't see their apps don't fly off the shelves. While that doesn't mean developers will flee Apple's ecosystem any time soon, it does pose a risk for Apple, who must look for new ways to keep developers on its side.
At WWDC this week, Apple may have found a way to do just that: China.
This month some of the most interesting data to make it into our Internet Statistics Compendium came from Asia-Pacific countries.
In particular, mobile can be seen to be having a big impact in South Korea and Malaysia, and there has been significant news elsewhere in the region also.
It is expected that by 2015, the total number of internet users in BRIC
countries, plus Indonesia (making them the BRICI markets) will total
1.2bn, more than double the current online population of these
This, combined with other technological advancements and
financial growth, means that now could be the time to start considering
extending e-commerce practice in these markets.
In terms of SEO, this means beginning to think of strategies for search
engines other than Google. In most of the BRIC markets there are many search engines other than Google which hold the leading market
share, or there are at least strong competitors for the search giant.
Baidu is far and away the most popular search
engine in China, but how does it differ from Google?
Here are eight simple tips
to get you started with Baidu SEO...
With the popularity of other, China-based search engines set to rise thanks to Google’s threat to close down their Google.cn site, in turn freeing up the market, businesses need to optimise their site to suit their search processes.
However, simple translation of websites will not suffice. Taking an example from Oban’s area of business, the phrase ‘to Twitter’ translates to ‘织围脖’’ – ‘to knit yourself a scarf’ in English.
Reports broke earlier in the week that Google might exit the Chinese market.
Yesterday, Google turned the matter into a political drama with its official
explanation. In a post entitled "A new approach to China" on the Official Google Blog, Google's Chief Legal Officer David
Drummond details why his company is
considering leaving: it stumbled onto and was the victim of a "highly
sophisticated and targeted attack" that resulted in the theft of
When you're a digital marketer or deal with issues like SEO on a day-to-day basis, it's easy to forget that there are lots of people running businesses that leverage the internet in some way who are trying their best to learn and stay on top of trends without all the resources of the 'pros'.
I was recently speaking to an acquaintance who runs several small mom-and-pop ecommerce websites and as we discussed his use of AdWords, he told me something quite interesting: despite the fact that his campaigns weren't performing, he felt the need to continue spending a little money with AdWords because he thought it would help with his organic ranking.