Posts tagged with Bait And Switch

Facebook versus Twitter: who does the bait and switch better?

What happens when Web 2.0 startups founded on principles of openness and freedom grow up? If we're referring to Facebook and Twitter, the answer is obvious: get a business model.

Unfortunately, finding a business model and implementing it successfully can be hard to do, especially when you previously invited third party developers to your 'open' platform and told them to keep the change. So it's really no surprise that Facebook and Twitter, which have collectively raised north of three-quarters of a billion dollars in financing, are finding it necessary to pull the good old bait and switch on developers.