Posts tagged with Bango

Surge in mobile in-app payments could benefit publishers in 2011

iPhone app moneyWill 2011 be the year “in-app payments” – or transactions that actually take place within a mobile app – take off? Bango, a mobile billing and analytics firm,  is forecasting revenue from in-app payments will surge by 600% next year, buoyed partly by the increased usage of tablets.

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Study: iPhones and mobile commerce do not mix

The Apple iPhone doesn’t make it into the top 20 most popular phones for buying things via the mobile internet, according to a study by Bango.

The research was based on worldwide mobile internet traffic that passed through the Bango network in February.

All in all, the habits of around 1.1m unique visitors were tracked. One in four made a purchase of digital content and services, such as videos, music, games, ringtones and subscriptions, which forms the framework of the study.

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