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Posts tagged with Banks

Q&A: How first direct made the case for social media

In the first of a series of three posts, we've been talking to key figures at first direct about how the bank has integrated social media across its marketing efforts.

Here, Amanda Brown, first direct’s head of public relations, talks about how the case for social media was initially put forward within the bank and the challenges involved...

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How easy is it to invest online?

Pensions, as with many other financial products, can require a good deal of research before users can make a decision on which is right for them, so how easy is it to do this online? 

With the help of user testing videos from whatusersdo, we have been looking at the online user experience provided by two of the largest UK institutions, Barclays and Nationwide.

We asked users to look for products that would act as a nest egg for when they retire. Having very different online personalities, we wanted to see which fared better in their ability to gain people’s trust and understanding of options available.  

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How can banks make the most of social media?

Banking is one sector that seems to have been relatively slow to see the potential uses of social media, and there are relatively few examples of this. 

I've listed five ways that banks can benefit from the use of social media, while I've also been asking Amanda Brown from first direct about its use of social media.... 

12 comments

Create social media results with utilities

Today I'll begin to reveal how service-focused businesses can move forward and realize tangible, meaningful returns using social media & mobile marketing. Results like leads, sales and increased customer value that creates loyalty. 

Here's how in two words: Build utility.

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How banks can use social media and mobile apps

How are leading banks applying social media and mobile devices in ways that drive revenue and customer value? Spain's BBVA provides an excellent example of how this can be done. 

Here's a look at how they're creating qualitative outcomes for customers and profits for themselves, and how you can too...

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