Posts tagged with Banner Ads

Mobile programmatic is now an established digital channel: Stats

As Econsultancy founder Ashley Friedlein observed in a post about digital marketing trends for 2016, "mobile is eating the world."

Coupled with the fact that programmatic has been nibbling away at digital advertising, it shouldn't come as a surprise that mobile programmatic is thriving.

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Ad blocking forces IAB to admit "we messed up"

Ad blocking isn't new, but thanks to grim statistics that make it clear consumers are only getting more aggressive in trying to thwart online ads, some in the industry are starting to worry.

Really worry.

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Former brand marketer: banner ads suck, but they're great

Fraud. Viewability. The demise of Flash.

The lowly banner ad is under attack and just about everybody agrees: banner ads are the past but not the future of advertising. But is everybody wrong?

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Why is Google testing banner ads in search results?

I mentioned the testing of banner ads in my post on Google's search UI changes yesterday, but such a big change deserves more attention. 

In a nutshell, Google is testing banner ads on branded searches for 30 different advertisers, including Virgin America and Crate & Barrel. 

I've rounded up the views of several search marketers on the tests being carried out by Google...

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Rich media mobile ads are four times as effective as banner ads: report

Rich media mobile ads are up to four times as effective as standard banner ads in terms of clickthrough rate, according to a new report from Opera Mediaworks.

The study also found that in-app mobile ads are an average of 1.7x more effective than ads on the mobile web.

Rich media ads achieved a CTR of 1.53% when displayed in an app and 1.12% on the mobile web. In comparison, standard banner ads achieved CTRs of 0.39% and 0.32% respectively.

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Native advertising: whatever it is, it shouldn't be PR

More and more publishers are rushing to embrace native advertising, and for good reason: advertisers are eager to spend money on it.

While there's debate and discussion around the exact definition of 'native advertising', publishers and advertisers are quickly learning that ads integrated into the user experience, often to the point that they're not immediately distinguishable as ads, come with challenges.

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Banner ads: the more people click, the more they buy

A new report into the efficacy of banner ads claims to dispel myths about low CTRs and conversions.

Published by display ad firm Criteo, the report is essentially a rebuttal to a comScore research paper from 2008 entitled ‘How Online Advertising Works: Whither the Click?’ 

ComScore found that a small subset of people, less than 10% of all internet browsers,  were responsible for more than 80% of all clicks.

It concluded that those who click on banner ads tend to be younger and with low income, so were “hardly an attractive target segment for most advertisers”.

Criteo disputes these findings, claiming that people who click ads are more likely to make a purchase, and the more ads a user clicks on the more products they will buy.

The report highlights several ‘myths’ about banner ads, and then seeks to dispel each one...

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Google launches display ad business trends report

Thanks to its $3.1bn acquisition of DoubleClick in 2008, Google is one of the biggest players in the display advertising space.

It's a competitive market on the advertiser side, but companies like DoubleClick must also compete to woo and retain publishers. So Google is making a concerted effort to do just that by sharing some of the data it's gleaned from the DoubleClick network.

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This week's top six infographics

Here's a round up of some of the best infographics we've seen this week. 

Topics include banner ads, smartphone usage in China, Facebook business page timelines, and mobile marketing stats...

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Are search ads really less 'helpful' than television and newspaper ads?

Amongst many digital marketers, it's common knowledge that search is one of the most effective advertising mediums known to man. Television? A waste of money. Newspapers? Puhleeze; most of them won't be around much longer.

But according to a poll conducted by Harris Interactive on behalf of AdWeek, adults in the United States find television and newspaper ads to be more 'helpful' than search ads when it comes to making purchasing decisions.

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