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How LittleThings gained 46m monthly unique visitors in just over a year

We are constantly being told that the publishing industry is suffering, yet sites such as BuzzFeed continue to flourish by finding new ways to create content that people want to share

But BuzzFeed is focused on the younger, cat-gif-loving generation, as are many of its competitors.

Now, new publishers are beginning to find gaps in the market: shareable content but for a different audience. 

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