Posts tagged with Barbarian Group

Barbarian hits the road with The GE Show

General Electric may be a large consumer brand, but the company also manufactures large groups of products that the average citizen will never purchase (like aircraft engines). That doesn't mean the company wants to keep people in the dark about its different business ventures. It's just a bit harder to communicate why people should care about something like air traffic control.

To help create that dialogue, the company has hired Barbarian Group. And today the agency launched The GE Show, a new series of videos and rich content meant to elucidate the ways that GE products improve people's daily lives.


Jamba Juice and Get Your War On: A lesson in attribution

Jamba Juice's new ad campaign has quickly turned from homage to failure. 

The company's new "cubicle-cation" spots are a riff on corporate malaise, using stock images of office workers from Clip Art to present the brand as a salve for office boredom.

But the images, from the workers to the speech bubbles and fonts, bare a striking resemblance to satirical comic strip Get Your War On.

The creator of that strip, David Rees, is not happy about the similarities. He says Jamba Juice is a "bunch of balloon biters" and has taken to the Internet in protest. He's calling for a boycott and a National Day of Prayer to "pray our way across America, destroying Jumby Juice franchises left and right."

Rees' objections may be mostly sarcastic, but the lesson is not.