Posts tagged with Barcodes

Open Label wants to be Yelp for barcodes

Thanks to the internet, it's never been easier for consumers to share their thoughts and opinions about products and services. That has spurred the creation of an entire online reviews ecoystem.

Popular reviews sites like Yelp, which is planning to go public, can literally make or break a business. Earn favorable reviews and a steady stream of eager new customers could be coming through the door. Earn poor reviews and attracting customers can become a difficult task, although there's some evidence that negative customer reviews aren't as bad as thought.

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86% of marketers to use 2D barcodes in near future

Are 2D barcodes, which include QR codes, destined to be a big part of the digital marketing landscape - or are they really just the latest marketing fad?

It's too early to say. Awareness and use of the codes amongst consumers is low on both sides of the pond, but there are signs that QR codes can be employed effectively. For instance, Glamour generated over half a million QR code engagements in a special September 'social edition' of its magazine.

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Should offline retailers fear mobile phones?

The internet-connected mobile phone may prove to be one of the most notable consumer innovations in the past century, but it may also be a headache for brick-and-mortar retailers who, over the past decade, have had to figure out how to adapt to a world increasingly engaging in ecommerce.

The reason the mobile phone is keeping retail executives up at night: comparison shopping on steroids. Thanks to comparison shopping websites, and dedicated comparison shopping apps, consumers can simply walk into a store, scan an item's barcode and search the web for a better price.

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