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Posts tagged with Basecamp


10 of my favourite homepage designs

A simple headline, premise and article; here are my favourite homepages of the moment.

Of course, there are more than ten websites on the internet, so feel free to disagree with me.

And for further selections of excellent web design, read our posts on beautifully persuasive ecommerce sites and 20 homepages with video background images.

old telephone

Six useful email alternatives to ease your workload

At Econsultancy’s recent Digital Transformation event it was suggested that businesses could improve productivity by getting rid of email for internal communications.

The theory is that doing away with email saves time as employees aren’t fighting a constant battle with their overflowing inboxes.

Also, your colleagues will think twice about sending frivolous messages or trying to kick tasks down the line if they have to get in touch by instant messenger, which is generally seen as a more personal form of communication.

And perhaps the most obvious benefit is that getting rid of email encourages face-to-face meetings, which can help to improve teamwork and ‘break down silos’ (yeah, I said it).

This is all very good in theory, but what are the alternatives to email? Well here are six alternatives for you to investigate...


How to create non-news driven content for SEO and content marketing

Savvy marketers know that content marketing is key when it comes to building up a relationship with other sites, social networks, and syndication partners.

Whether or not you agree with slapping the (buzz)phrase 'content marketing' across many of the already commonly used SEO tactics, everyone can agree the technology to find, distribute and track how content delivers ROI (meaning influencer tracking, social analytics, custom CRMs) has really kick-started an interest in the field.

We’ve written broadly on content strategy in the past, but in this post I thought I’d share a bit more about our internal approach to a specific area of content creation.


15 desirable features for ‘Twitter Pro’

15 desirable features for TWITTER PROOn April Fools’ Day earlier this year Twitter’s Evan Williams tweeted: “There is no Twitter Pro.” That might have been true then, as it is now, but do you seriously think that this won’t happen at some point in the future?

For me, the question is simply about when Twitter will launch ‘Pro’, and what kind of features and tools we can expect to see, in return for a fee.

I don’t think for one minute that the firm will suddenly turn around and tell all businesses that they have to pay, but rather that they can upgrade to a better service if they choose to do so. The 37signals model is perhaps the most likely charging scenario, where you have a range of price plans to sign up to.

So what kind of tools and features might convince a business to upgrade to Twitter Pro? Here’s a braindump of the things I’d like to see, and in no particular order…