Posts tagged with Basket Abandonment Email

Basket abandonment emails: three examples of varying quality

After my investigation last week into whether top ecommerce sites offer guest checkouts I sat back and awaited the barrage of retargeted display ads and basket abandonment emails to fill up my inbox.

Fair enough, after all I have just submitted my email address to 45 different UK and US ecommerce brands and unceremoniously abandoned 45 carts filled with random goods on their sites. I deserve everything I get.

However the barrage didn’t really happen...

Shopping cart

Cart abandonment emails: how five retailers retarget lost customers

There are any number of reasons that online shoppers might abandon a shopping basket, ranging from the site UX to unexpected delivery charges.

Or it could just be that they were shopping around and had no real intention of making a purchase.

Similarly, it could be that the user intentionally dropped out late in the checkout process in order to trigger a cart abandonment email so they could analyse them for a blog post.

This latter course of action is exactly the one I took last Friday with several ecommerce sites so I could pull together a few different examples of retargeting emails.