tag:econsultancy.com,2008:/blog/tags/basket-abandonment Posts tagged with "basket abandonment" from the Econsultancy blog 2016-02-26T10:56:00+00:00 tag:econsultancy.com,2008:BlogPost/67582 2016-02-26T10:56:00+00:00 2016-02-26T10:56:00+00:00 Our 10 favourite digital marketing stats from the past week Jack Simpson <p><strong>Aristotle Onassis once said, ‘It is during our darkest moments that we must focus to see the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up.’</strong> </p> <p>So turn up that screen brightness, put your glasses back on and let’s do this thing. </p><p><a href="https://econsultancy.com/blog/67582-our-10-favourite-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67403 2016-01-14T10:08:25+00:00 2016-01-14T10:08:25+00:00 Ecommerce email marketing benchmarks for 2016 Jack Simpson <p><strong>Ah, email. The marketing channel that steadfastly refuses to die. </strong></p> <p>And why should it? Clearly it still works, particularly when it comes to ecommerce.</p> <p>But as an email marketer it can be difficult to know what success looks like. Never fear, though, because in this post I’m going to share some ecommerce <a href="https://econsultancy.com/blog/67398-four-predictions-for-email-marketing-that-won-t-come-true-in-2016/">email marketing</a> benchmarks for 2016.</p><p><a href="https://econsultancy.com/blog/67403-ecommerce-email-marketing-benchmarks-for-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67120 2015-11-03T11:19:00+00:00 2015-11-03T11:19:00+00:00 12 ways to reduce basket abandonment on your ecommerce site Jack Simpson <p><strong>In one of my recent <a href="https://econsultancy.com/reports/internet-statistics-compendium/?utm_source=Econ%20Blog%20&amp;utm_medium=Blog&amp;utm_campaign=BLOGSTATS">digital marketing stats</a> round-ups I cited a study that found overall basket abandonment rates are currently 76.6%. </strong></p> <p>Though a certain degree of basket abandonment is expected, I still find that an incredibly depressing statistic and I think we can all do better. </p><p><a href="https://econsultancy.com/blog/67120-12-ways-to-reduce-basket-abandonment-on-your-ecommerce-site/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66984 2015-10-08T10:30:18+01:00 2015-10-08T10:30:18+01:00 How to get the most out of your online coupon campaigns Ido Ariel <p><strong>Who doesn’t like a deal? Who doesn’t like to pay less than what everyone else is paying for the exact same item? </strong></p> <p>Coupons have been in existence since the dawn of the Modern Age and for good reason – they work. </p> <p>This is no less true, and perhaps even more so, in the Ecommerce Age. Using coupons is an easy way to increase conversions and augment sales.</p> <p><a href="https://econsultancy.com/blog/66984-how-to-get-the-most-out-of-your-online-coupon-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64167 2015-07-06T11:50:00+01:00 2015-07-06T11:50:00+01:00 Basket abandonment emails: why you should be sending them Christopher Ratcliff <p><strong>Do basket abandonment emails work? Is there any 'best practice' guidance that ecommerce sites should follow?</strong></p> <p>What is the likelihood that an abandoner will come back to purchase after receiving the email?</p> <p>Let's try to answer these questions right now in this revised and updated version of a previously published, and now outdated, post.</p><p><a href="https://econsultancy.com/blog/64167-basket-abandonment-emails-why-you-should-be-sending-them/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65662 2014-10-27T10:57:01+00:00 2014-10-27T10:57:01+00:00 What makes the Adidas basket abandonment emails so good? Christopher Ratcliff <p><strong>When compared to its <a href="https://econsultancy.com/blog/65598-nike-vs-adidas-which-provides-the-best-ecommerce-experience#i.1w1n8sknj0frvs">sporting goods rivals</a> Adidas has a rather lacklustre ecommerce site.</strong></p> <p>There’s a lack of personalisation, there are no multichannel return options, delivery options are non-existent and the free delivery minimum spend is exceptionally high. All this plus a rather clunkily designed site mean that Adidas needs to up its game when it comes to ecommerce.</p> <p>That being said, since exploring the site one week ago, I’ve found that Adidas is doing excellent work in the field of email marketing, in particular basket abandonment emails. Let’s take a little journey into my inbox…</p><p><a href="https://econsultancy.com/blog/65662-what-makes-the-adidas-basket-abandonment-emails-so-good/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65483 2014-09-23T10:34:06+01:00 2014-09-23T10:34:06+01:00 Basket abandonment emails: three examples of varying quality Christopher Ratcliff <p><strong>After my investigation last week into whether <a href="https://econsultancy.com/blog/65467-guest-checkout-test-which-of-these-30-uk-retailers-force-users-to-register">top ecommerce sites offer guest checkouts</a> I sat back and awaited the barrage of retargeted display ads and basket abandonment emails to fill up my inbox.</strong></p> <p>Fair enough, after all I have just submitted my email address to 45 different UK and US ecommerce brands and unceremoniously abandoned 45 carts filled with random goods on their sites. I deserve everything I get.</p> <p>However the barrage didn’t really happen...</p><p><a href="https://econsultancy.com/blog/65483-basket-abandonment-emails-three-examples-of-varying-quality/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65252 2014-07-29T11:48:13+01:00 2014-07-29T11:48:13+01:00 How to grow your international sales using personalisation Ian McCaig <p dir="ltr"><strong>Unlocking international or cross-border sales has never been as lucrative as it is today. </strong></p> <p dir="ltr">Historically, <a href="https://econsultancy.com/blog/10490-55-of-shoppers-abandon-carts-due-to-shipping-costs-infographic">shipping costs</a>, lack of trust and limited information were factors in preventing growth in trade but now cross-border shopping is estimated to be worth $105bn.</p> <p dir="ltr">While this is a huge growth area for ecommerce businesses, several obstacles still prevent online customers from comfortably venturing outside their borders and buying from international retailers.</p> <p>Challenges often involve language or currency difficulties, logistics, restrictive local laws, or unclear product information.</p> <p>However, <a href="https://econsultancy.com/reports/the-realities-of-online-personalisation-report">personalising the shopping experience</a> is one method you can use to increase revenues, allowing you to engage users on their own terms, provide them with the best information and take advantage of local opportunities.</p> <p>So how do you get started? Read on for five of the best ways to make personalisation part of your international online strategy.</p><p><a href="https://econsultancy.com/blog/65252-how-to-grow-your-international-sales-using-personalisation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63940 2013-12-05T10:15:00+00:00 2013-12-05T10:15:00+00:00 Email marketing: why you need to review and improve Lucy Wilsdon <p><strong><a href="http://econsultancy.com/uk/reports/email-census">Email marketing</a> is the communication glue within your digital marketing and all of this communication is trackable.  </strong></p> <p>Tracking gives you the ability to understand the journey between the message and the call to action, which means that you can give this journey a value. </p> <p>With this in mind, reviewing success or failure is critical so that you can affect the change in your campaigns and the actual value those campaigns are bringing.</p><p><a href="https://econsultancy.com/blog/63940-email-marketing-why-you-need-to-review-and-improve/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63001 2013-07-02T09:54:00+01:00 2013-07-02T09:54:00+01:00 How RS Components uses automated email FTW Ben Davis <p><strong>RS Components distributes <a href="http://uk.rs-online.com/web/generalDisplay.html?id=raspberrypi">sometimes cool</a> and <a href="http://uk.rs-online.com/web/p/abrasive-hand-pads-sponges/0779144/">sometimes boring</a> electronic and industrial components. </strong></p> <p>Last week I attended <a href="http://responsysinteract.com/">Responsys Interact 2013</a> and listened to Harriet Mitchell, Ecommerce Behavioural Marketing Manager at RS Components.</p> <p>Later that day, RS Components won the Email category at <a href="http://econsultancy.com/uk/blog/62985-econsultancy-announces-the-digitals-2013-winners">The Digitals</a>, and so I thought I’d share the how, what and why. </p><p><a href="https://econsultancy.com/blog/63001-how-rs-components-uses-automated-email-ftw/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62845 2013-06-03T13:26:13+01:00 2013-06-03T13:26:13+01:00 Seven user shortcuts that will help reduce checkout abandonment David Moth <p><strong>Checkout abandonment is inevitable on ecommerce sites as the plain truth is that some people simply aren’t ready to make a purchase.</strong></p> <p>However there are certain steps that sites can implement to limit the number of customers that dropout during the checkout phase.</p> <p>The basic aim is to make it as simple as possible for your customers to hand over their cash, which means limiting the amount of form filling and offering shortcuts wherever possible.</p><p><a href="https://econsultancy.com/blog/62845-seven-user-shortcuts-that-will-help-reduce-checkout-abandonment/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62059 2013-02-07T10:06:55+00:00 2013-02-07T10:06:55+00:00 Millets unveils new upgraded site, but where's the mobile version? David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/8757/millets_logo.jpg" alt="" width="203" height="74">Camping retailer <a href="http://www.millets.co.uk/">Millets</a>, which was rescued from administration last year, recently unveiled a revamped site aimed at boosting its digital revenues.</strong></p> <p>Designed by Lost Ferret, the overhaul came about as new owner JD wanted to bring its ecommerce platform up-to-date. </p> <p>It includes new product pages and a redesigned checkout, but is it up to scratch? In order to find out, I tried to buy a new jacket...</p><p><a href="https://econsultancy.com/blog/62059-millets-unveils-new-upgraded-site-but-where-s-the-mobile-version/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11182 2012-11-26T10:51:00+00:00 2012-11-26T10:51:00+00:00 Basket abandonment: case studies and tips to help improve your conversion rates David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/6261/checkout.jpg" alt="" width="170">Basket abandonment is unavoidable for e-commerce sites, as no business will ever achieve a 100% conversion rate.</strong></p> <p>As these stats show, the most common causes are high shipping costs and forced registration, but often customers are simply just browsing for ideas.</p> <p>However by understanding what causes customers to dropout before completing a purchase and making a few adjustment to the site design, businesses can reduce the impact of basket abandonment.</p> <p>So here’s a run through of several different studies into what causes people to bail on purchases, as well as tips on <a href="http://econsultancy.com/uk/reports/checkout-optimization-guide">how to improve conversion rates</a>...</p><p><a href="https://econsultancy.com/blog/11182-basket-abandonment-case-studies-and-tips-to-help-improve-your-conversion-rates/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9546 2012-04-11T10:10:59+01:00 2012-04-11T10:10:59+01:00 Email marketing: five strategies to drive relevance Matthew Kelleher <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/7698/marketing_sherpa_analysis-home-page-post-blog-third.png" alt="" width="200" height="112">What is the key to relevance in email? Simple… it is knowing what the customer is interested in.</strong></p> <p>Whilst not wishing to be too prosaic, email marketing is the pursuit of relevance. Relevant emails get read and make money; irrelevant emails go into junk or worse still get unsubscribed (leading to a subsequent loss of lifetime value).</p> <p>The art of good email is knowing what someone is interested in, and that applying this to all future email communications.<br> </p><p><a href="https://econsultancy.com/blog/9546-email-marketing-the-pursuit-of-relevance-the-top-5-strategies-to-drive-relevance/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8686 2012-01-18T13:14:00+00:00 2012-01-18T13:14:00+00:00 Measuring email: past, present and future Matthew Kelleher <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0001/4881/286709039_105881e4b9_m__1_.jpg" alt="" width="200">How marketers measure email is changing and will continue to change. </strong></p> <p>Where we used to look at open and click rates, today we are putting in place plans to measure email lifetime value. So what is going on?</p> <p>I was reviewing results from a split creative test on a basket abandonment email recently (names removed to protect the successful) and it struck me how the methodology for measuring email results can, quite erroneously, determine how we use email marketing and develop marketing strategies. </p> <p>So I thought I would combine the results here with my recommendations on how to measure email marketing.</p><p><a href="https://econsultancy.com/blog/8686-measuring-email-past-present-and-future/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8242 2011-11-11T10:28:28+00:00 2011-11-11T10:28:28+00:00 Email is much more than a cheap marketing channel Matthew Kelleher <p><strong>It is frankly maddening when I hear marketers talk about how ‘valuable’ email is because it is ‘cheap’. </strong></p> <p>It says to me this marketer is likely to be banging out high frequency emails to produce orders without due consideration to the real value of email marketing in CRM terms. </p><p><a href="https://econsultancy.com/blog/8242-email-is-more-than-a-cheap-marketing-channel/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8050 2011-09-28T10:43:00+01:00 2011-09-28T10:43:00+01:00 Top 10 tips for improving basket abandonment emails Matthew Kelleher <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/2646/abandonbasket-home-page-post-blog-thumb.jpg" alt="" width="100" height="56">RedEye’s latest Behavioural Email Benchmark Report shows that the number of online retailers employing a basket abandonment strategy has doubled from 7% to 14%. </strong></p><p>So, I’ve asked the key guys at RedEye for their ideas about how to improve a basket abandonment email campaign. I got the fun of ranking them.</p> <p>And in the style of Tony Blackburn, I’m counting down starting at number 10!</p><p><a href="https://econsultancy.com/blog/8050-top-10-tips-for-improving-basket-abandonment-emails/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8016 2011-09-19T09:30:00+01:00 2011-09-19T09:30:00+01:00 Basket abandonment myths debunked: No.2 Matthew Kelleher <p><strong>I've seen a lot of advice recently suggesting that 'recency is the key', and all basket abandonment emails should be sent immediately.</strong></p> <p>I find it quite depressing. Individuals giving this advice assume that all customers are the same. Segmentation, customer analysis, research and even good old fashioned ‘thought’ is ignored for the sake of a headline. </p> <p>In translation, these vendors are screaming ‘Spam the lot of them immediately!!’</p><p><a href="https://econsultancy.com/blog/8016-basket-abandonment-myths-debunked-no-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7730 2011-07-06T12:39:00+01:00 2011-07-06T12:39:00+01:00 Why do consumers abandon online purchases? Graham Charlton <p><strong>From security concerns to annoyances around hidden charges or high delivery costs, there are a number of possible reasons why not make a purchase from an online retailer. </strong></p> <p>An <a href="http://tolu.na/jdf8Fk">Econsultancy survey</a> of 2,000 UK consumers, conducted using the <a href="http://www.tolunaquick.com/registerq?camp=econsultancyactivity">TolunaQuick</a> tool, looks at the reasons why customers choose to abandon online purchases. </p> <p>Of the 2,000 respondents, just 12.8% don't shop online, the other 87.2% shop at least several times per year. </p> <p><img src="http://assets.econsultancy.com/images/0001/1058/3518555635_0ab185afa0_m.jpg" alt=""></p> <p>Some highlights from the survey after the jump...</p><p><a href="https://econsultancy.com/blog/7730-why-do-consumers-abandon-online-purchases/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7382 2011-04-06T10:03:58+01:00 2011-04-06T10:03:58+01:00 Basket abandonment myths debunked: No.1 Matthew Kelleher <p><strong>“You can’t use offers in Basket Abandonment emails because it trains customers to deliberately abandon”.</strong></p> <p>What tosh! All marketers know that offers improve conversion. To blandly state that you can’t use an offer to improve conversion on a basket abandonment campaign is at best a lazy excuse.</p><p><a href="https://econsultancy.com/blog/7382-basket-abandonment-myths-debunked-no-1-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7260 2011-03-10T11:28:00+00:00 2011-03-10T11:28:00+00:00 Three ways to become a strategic email marketer in 2011 Tim Roe <p><strong>Most businesses now acknowledge the importance of emaill to their business model.</strong> </p> <p>However, despite the growing acknowledgement that email is an important revenue building tool, it has not led to uniform treatment when allocating budgets or devising email strategies.</p><p><a href="https://econsultancy.com/blog/7260-three-key-actions-to-help-you-become-a-strategic-email-marketer-in-2011/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/6779 2010-11-01T10:15:00+00:00 2010-11-01T10:15:00+00:00 10 best practice tips for basket abandonment emails Matthew Kelleher <p><strong>Everyone is doing basket abandonment emails today… or so I thought. But I have just been proved wrong. </strong></p> <p>According to our research, less than 10% of the top 100 UK e-commerce sites (as defined by Hitwise) currently do basket abandonment emails, so I thought I would post the <strong>top 10 best practice learnings</strong> that we have had from the last decade...</p><p><a href="https://econsultancy.com/blog/6779-10-best-practice-tips-for-basket-abandonment-emails/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/4499 2009-08-25T10:22:53+01:00 2009-08-25T10:22:53+01:00 Web shoppers using baskets as wish lists: survey Graham Charlton <p><strong>While 87% of online shoppers abandon their shopping baskets, the majority plan to return to websites later to complete their purchases, with baskets effectively used as wish lists. </strong></p> <p>According to a <a href="http://www.amaze.com/Images/Shopping%20basket%20abandonment_tcm10-1260.pdf">basket abandonment survey</a> from Amaze, 74% of respondents said they would return at a later date to make a purchase, and many are using the basket as a means to 'window shop' on e-commerce sites. </p> <p>The report suggests that, since there is little that etailers can do to change this behaviour, then less emphasis should be placed on abandonment rates as a measure of success or failure.</p><p><a href="https://econsultancy.com/blog/4499-web-shoppers-using-baskets-as-wish-lists-survey/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/4435 2009-08-18T11:38:00+01:00 2009-08-18T11:38:00+01:00 Basket abandonment: what is industry best practice? Matthew Kelleher <p><strong>Twitter has just drawn my attention to </strong><a href="http://www.listrak.com/pressrelease/Shopping-Cart-Abandonment-Study.asp"><strong>a piece of advice</strong></a><strong> on basket abandonment that I personally feel is misleading. The idea that 24 hours later is industry best practice for sending a basket abandonment emails is something I have never before come across.</strong></p><p><a href="https://econsultancy.com/blog/4435-basket-abandonment-what-is-industry-best-practice/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>