{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Bauer Media

apac

10+ of the best APAC digital marketing stats from February 2016

29 Days later and it's time for another stats roundup from the Asia Pacific region.

February's roundup includes LINE, WePay, mobile and programmatic advertising in Australia, virtual reality in China, print (!), Japanese ad spend, Tmall, social media use and more.

0 comments

Grazia launches affiliate scheme with new 'shoppable' iPad app

Earlier this week Grazia launched a new weekly iPad edition, featuring a shopping facility so readers can buy the products they see on screen.

Available through Apple’s Newsstand, the iPad edition costs £1.99 each week and features all the editorial content from the print magazine.

But it’s the shopping feature that is particularly interesting, as it shows that Grazia’s publisher Bauer Media is trying to find new ways of monetising its digital content.

Running an affiliate programme through the iPad edition could prove to be a decent revenue stream for magazines that have seen circulations and profits nosedive in recent years.

Boots has been touted as one of the headline launch partners, but you can also buy products from the likes of Net-A-Porter, Austique and Designers Guild. 

1 comment