Here are some of the finest branded Instagram videos from February 2014, or Instavids as nobody in their right mind calls them.
Last week I discussed the future of Instagram video and Vine in the post has Instagram really killed Vine?
It seems that since the introduction of Instagram’s 15 second video capability, brands and regular users alike have begun to ignore Vine in favour of a social media platform they were already signed up to anyway.
I round-up the best branded Vines on a monthly basis (here are the best branded Vines of February) and I personally feel that there’s still massive potential for the only one-year old Vine when it comes to improving brand perception and connection.
So what separates Vine from Instagram video apart from the obvious technical differences? Perhaps by looking at these examples of Instagram videos from brands we’ll be able to understand how each platform can exist side-by-side whilst remaining different enough to be worthy of separate time and investment.
Here’s a joyously surprising list brought to me by Andrew Warren Payne.
The headline is entirely factually correct, these websites are not responsive. Whether they should be or not is a matter for debate, and I hope one you will take up in the comments section.
There are pros and cons of going responsive and each organisation should be aware of its own ideal site strategy. I’m sure many of our readers know the UX and hence search boost of going responsive is now growing large enough to prove worthwhile, even in the face of much development time.
See what you think of this list.
iWonder is the evocative name for the BBC’s new interactive guides. The name conjures childlike enquiry (I wonder!), ‘90s crisps (Golden Wonder) and fits nicely with the Beeb’s and Apple’s use of the stunted ‘iProductname’ format.
The guides are the BBC’s new content format, described as 'sit forward', allowing the user to learn by doing.
They organise video and audio, infographics, text and activities into stories.
I’ve been having a play with the guides and given some brief thoughts below. Do go and check them out, they’re a powerful tool for schoolchildren or older autodidacts.
The BBC has begun experimenting with using Instagram video as a way of distributing bitesize news reports.
Though the Beeb has been using Instagram video for some time, up to now the clips were just repurposed TV news footage.
The new ‘#Instafax’ short form news service uses content specifically created for Instagram, with each video including a selection of images and facts that give a very brief outline of the story.
It’s described as being “very experimental” at this stage and it’s great to see the BBC trialling innovative methods of sharing news and connecting with a younger audience.
The BBC has launched a new Facebook app, allowing you to play the next Doctor Who, inserting your name and mugshot into the opening credits.
HTML5 video technology is used and accounts for the very slick results.
The app is fronted on the main Facebook page and ties in to the fiftieth anniversary of the Doctor and the celebratory episode airing on November 23.
Econsultancy recently surveyed 700 of its users and included questions focusing on current business challenges and digital transformation.
Only 11% failed to regard digital transformation as a challenge, with 33% describing it as a huge challenge. Respondents identified with a number of specific challenges from managing talent, to board room buy-in, to cross-function alignment.
So what's to be done? Ashley Friedlein, Econsultancy CEO, has authored a presentation intended to cut through the business speak and define digital transformation and how to get there.
You can find the presentation on our digital transformation page, but here's the digested read...
The Great British Bake Off finale achieved 156,000 tweets during its 8pm-9pm broadcast last night.
The flagship BBC2 show has also seen a steep rise in audience figures over its 2013 season, achieving 9m viewers during its finale, up from 6.5m who watched the crowning of last year’s winner.
Although an assured move to BBC1 and a 32.6% audience share is a huge success, perhaps The Great British Bake Off's greatest legacy is highlighting our changing viewing habits and how Twitter is transforming the way we watch TV.
In the past few years broadcasters of all shapes and sizes have accelerated their investment into digital as an audience development channel.
But what should they be focusing on? Content distribution via digital? Social? Second screen engagement? Big data? Mobile? What are the big opportunities on the horizon?
This is a question that our friends over at the BBC Radio 4 are mulling over, to try to extend engagement beyond the linear listening experience, and to portray itself in a different light to new audiences. So what is the future of radio in an age of digital content?
To help find some answers the BBC Radio 4 team has decided to host a kind of hack day, to mine the brains of digital experts.
ITV recently underwent a corporate rebrand that included a new logo and colour scheme, as well as a new responsive design website.
The broadcaster’s decision to turn to responsive design follows similar transitions by a number of other content sites in the past 12 months as they attempt to cater for a growing mobile audience.
We’ve previously highlighted 10 great examples of ecommerce sites that use responsive design, as well as looking at the problems with mobile ads and how they can be overcome.
And in light of ITV’s new site, here are 12 examples of publishers that have embraced responsive design...
With publishers serving more and more of their audience through mobile and tablet devices, it's no surprise that responsive designs are growing in popularity.
From the BBC and Guardian to Metro and Express & Star, the number of publishers jumping on the responsive design bandwagon is growing rapidly and for good reason: there's a lot to like about responsive design and done right, it's pretty compelling.