You cannot have missed the coverage in the media at the moment about the woes of ITV, and TV broadcasters more generally.
I used to work in TV and find it hard to feel much sympathy for Big Media, but what might the broadcasters learn from the world of the internet?
The BBC looks all set to introduce “low-key” advertising on its BBC Worldwide websites within a year, with a final decision on the matter due in the autumn after a further round of consumer research.
The announcement was made yesterday, when BBC Worldwide announced annual profits of almost £90m, up by around two-thirds on the previous year.
Have you ever checked the weather online, only to find competing forecasts from different sites? Did Michael Fish's 1987 reassurance that a hurricane was
on the way leave you with a mistrust of meteorologists? If so, MetaWeather may be worth a shot.
Developed by two producers at British games content agency Ferrago, the site combines forecast data from multiple sources to round up the predictions to an average - and supposedly more trustworthy - outlook.