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Posts tagged with Bbdo

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Brands too dependent on Facebook organic reach: study

Facebook generated more than $17bn in revenue in 2015, primarily from its ad products.

Despite this, brands active on Facebook are overly dependent on organic reach to distribute their content on the world's largest social network.

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Learning to let go: Kentucky, the Philippines, and Nutella

One of my oldest friends is a middle-school guidance counselor, so she excels at offering comforting advice to downtrodden teens. "Everybody starts somewhere," she tells one who flubs a math exam or another who failed to make the JV cheerleading squad. 

It’s equally good advice for brands and organizations that find themselves floundering in new media waters, like the State of Kentucky and Nutella, brands whose stumbles Tom Fishburne analyzed at Integrated Marketing Week last month.

The CEO of Marketoon Studios, who reeled off numerous real-life examples during his keynote, contrasted the two with the Philippines, which produced a campaign more suited to today’s marketing environment.