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Posts tagged with Beauty

Shea Moisture's customer backlash was caused by poor brand management, not bad advertising

Natural beauty brand Shea Moisture was forced to apologize after a new ad campaign sparked a social media backlash among some of the company's customers.

But this backlash wasn't really the result of a bad ad.

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Why beauty brands are betting on augmented reality

I recently wrote about how consumers are increasingly turning to their smartphones to search, browse and buy beauty products. 

One thing I failed to mention, however, is the fact that many are testing beauty products via their mobiles, too.

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How Glossier has used Instagram to create a cult following

From Estee Lauder to Clinique – the biggest beauty brands in the world have been heavily building on their digital presence over the past five years, particularly on social media. 

In contrast to this, one of the most talked-about new brands on the block, Glossier, has been built on digital from the very start.

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Six brilliant blogs from the beauty industry

In an industry heavily geared around tips, tricks and word-of-mouth recommendations, a blog is a beauty brand's bread and butter.

It might seem like an outdated notion in today's Snapchat-style world, however for many, it is the linchpin behind a truly effective content strategy.

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Is Amazon's Style Code Live this generation's answer to the TV shopping channel?

The idea of sitting in front of a television to discover and purchase products might seem like a bizarre concept to many young consumers.

But the world's 800-pound online retail gorilla could bring the home shopping channel into the 21st century with the launch of Style Code Live, a live 30-minute show that it is now streaming daily Monday through Friday.

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Beauty companies embrace social, but love traditional channels too

Is the future of marketing social? Few today would argue that social media marketing is going away any time soon, and the most bullish suggest that social is going to increasingly displace traditional marketing spend.

But are the bulls right? If a new study is any indication, not exactly.

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