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Posts tagged with Behavioral Targeting

BT gets wise, terminates Phorm - for now

Phorm, the company whose web tracking technology sparked international controversy, had a bad Monday as BT got wise and decided to drop its use of Phorm's Webwise product.

Phorm's loss, however, is a major victory for consumers.

2 comments

Relevance makes the difference for display ads: report

What's the most important factor in the success of a display ad? Size? Placement? Not surprisingly, it's relevance.

That's according to a study conducted by publisher Condé Nast and research firm McPheters & Company.

2 comments

Is behavioral targeting breaking online publishers' business model?

The recession is hitting publishers hard. This is true online and offline as advertisers aren't limiting what gets put on the chopping block.

Many believe that the trackability and accountability will keep online publishers in good stead and despite declining online ad spend, it's easy as an online publisher to look at the woes of the newspaper industry and feel pretty confident about the future.

4 comments