Posts tagged with Behavioural Data

Six ways to drive conversions using geo-personalisation

Geographical personalisation is the latest tool to help website owners identify and serve truly personalised online shopping experiences to customers based on precise location.

Here are our top tips for online marketers looking to boost conversion rates with geo-personalisation:

Social data - the honey badger of personalisation

Social data is the honey badger of personalisation

Image of a honey badger - social data is the 'honey badger' of personalisation

It’s digital marketers’ ultimate prize: consumers fill up the internet with their ideas, preferences and interests. (This is the big, big data, people!)

Turn that into real-time offers on your website, and jackpot! Angels sing. All the web’s kittens dance. And you’re badder than honey badger overnight.  

 A whole host of technologies have emerged to make this happen. Marketers have no problem finding solutions to personalise their websites.

The core challenge remains: what’s the best way to do personalisation?